It stands to reason that, if you are a business owner and you are using social media as a marketing tool, that you might wish to know what is being said about you.
This is one of the main advantages of social media.
But does location or geography matter? If you are based in Dallas, for example, do you wish to know what people in Dallas are saying about you? Of course! This is a valuable use of such media.
But, you probably care a little less about what people in Orlando are saying about you because you are not based there.
And you would care even less about what those in Chile are sharing about you.
Or, is this REALLY the case? There are two factors to consider.
The first is whether you reach a market other than your local or immediate one.
If you ship worldwide for example, then you are interested in what those far away might be chatting about.
It affects your branding as much as anything else.
You might take a slightly different view if you ship only locally.
But locality based business still have concerns regarding the conversations on these platforms.
Don't forget, the chap in Chile that bad mouths your company is sharing his status updates with the woman in Dallas that is part of his news stream.
Word travels fast in the social media world.
Therefore you will need to be alert about what anyone, anywhere might be saying about your company.
And your engagement spreads worldwide.
happily, the input YOU give to the social media networks, also allow YOU to publish you mission worldwide.