When you are looking to buy RTA leads, you are faced by a whole heap of choices.
Different types, different prices, different delivery methods.
So here are a couple of key factors to look out for, so that you don't end up buying something unsuitable.
First of all, lead types.
There are three main types: raw data, web generated leads and hotkeys.
One of these types will meet your needs dependent on your budget, the size of your staff and the timescales you are working on.
Raw data takes the most time to work.
This is really just a collation of data.
Basic details about the client with a few contact details thrown in.
You have to sift through to separate the wheat from the chaff and see if anyone is interested in making a claim.
This is the cheapest option for leads but is the most time consuming to work and has horrendous conversion rates.
Web generated leads come when a client requests help in making a claim by filling out a form whilst on the internet.
The form may be on Google AdWords or on a partner site.
The leads are in the middle price range.
They should offer good conversion rates as the client has instigated the enquiry and predominantly good enquiries get through.
Hot keys are the most expensive option by far but provide the best conversion rates.
These leads are transferred directly with the client already on the telephone.
The conversion rates should be astronomical as the client is pre-qualified.
So there you go, the choices available to you in the RTA leads market.
Just assess your budget, your staff and you expectations and take your pick.
For further information on RTA leads, you can visit the website rtaleads.
co.
uk.
They also have a range of fully compliant and exclusive leads options available to suit every marketing budget.