The landing page of a website is most important. The landing pages usually constitute of the Home page. However, next most important page is the Services page.
The services page has the substantial value as the About Us page, Portfolio page, Contact Us page and even the Pricing page. These are some of the pages that receive the most traffic. Each of these pages has their significance, but as Web Designers, we will concentrate this discussion on the Service page. We can make sure that the page helps in conversion of sales. The service page will be designed on the requirements of the business and which have the potential to engage the customer.
Designing the Service Page
If the website has a top menu, the Service page is the second or the third link. It is important to evaluate the brand presence in this dynamic market. This is because new visitors would look for more information about the enterprise.
These new viewers will visit the home page to grasp an idea about the enterprise. From here, the visitors navigate themselves onto other pages. These would provide details on what they offer, and what the company is all about. The details provided helps in determining whether the audience will contact the company, conduct sales, request for quote or even collaborate with them.
Headline and sub-headings of the page
With the attention span of viewers reduced to mere four seconds, it has become important that the viewer can form the basic idea within a second or two. This first impression can be generated by using simple heading that would provide a synopsis of the entire page.
The services headlines used at the top of the page will engage the customer. This would act as substantial proof that the viewer is on the correct page. It is important to make it obvious. The last thing that is wanted is to make sure that the audience does not wander about or is lost.
Headlines: Each of the services should be further separated with a sub-heading. This assists in a quick assessment on what the company proffers. The service page should pique the interest of the audience and this can be achieved with proper headings and sub-headings.
More details on the service page
Sometimes businesses wonder how much detail to include in this page. There is no fixed length. If there is a multitude of services, it is important that snippets of information be provided. These can be then linked to separate pages. Portfolios can also be mentioned along with each of the service mentioned.
In case of few services, the business can enlist all the details in this page. It is important to understand that if the visitor is interested, they will read the entire page, irrespective of its length. This way one can even find potential customers and reduce their bounce rates.
Call to action areas
Most of the time, we forget to include a call to action button. Once the visitor understands the company and is interested in the offers, they look for the call to action area. This can be included as a link to the contact us page. This is an indispensable part of the page and should be either located at the top page. It can also be present in the bottom part of the page. The contact form can be included here, but it is imperative to include a link or visual so that the client can contact the company directly.
If these attributes are kept in mind when designing the services web page, one can guarantee improved conversion rates and increased returns.
The services page has the substantial value as the About Us page, Portfolio page, Contact Us page and even the Pricing page. These are some of the pages that receive the most traffic. Each of these pages has their significance, but as Web Designers, we will concentrate this discussion on the Service page. We can make sure that the page helps in conversion of sales. The service page will be designed on the requirements of the business and which have the potential to engage the customer.
Designing the Service Page
If the website has a top menu, the Service page is the second or the third link. It is important to evaluate the brand presence in this dynamic market. This is because new visitors would look for more information about the enterprise.
These new viewers will visit the home page to grasp an idea about the enterprise. From here, the visitors navigate themselves onto other pages. These would provide details on what they offer, and what the company is all about. The details provided helps in determining whether the audience will contact the company, conduct sales, request for quote or even collaborate with them.
Headline and sub-headings of the page
With the attention span of viewers reduced to mere four seconds, it has become important that the viewer can form the basic idea within a second or two. This first impression can be generated by using simple heading that would provide a synopsis of the entire page.
The services headlines used at the top of the page will engage the customer. This would act as substantial proof that the viewer is on the correct page. It is important to make it obvious. The last thing that is wanted is to make sure that the audience does not wander about or is lost.
Headlines: Each of the services should be further separated with a sub-heading. This assists in a quick assessment on what the company proffers. The service page should pique the interest of the audience and this can be achieved with proper headings and sub-headings.
More details on the service page
Sometimes businesses wonder how much detail to include in this page. There is no fixed length. If there is a multitude of services, it is important that snippets of information be provided. These can be then linked to separate pages. Portfolios can also be mentioned along with each of the service mentioned.
In case of few services, the business can enlist all the details in this page. It is important to understand that if the visitor is interested, they will read the entire page, irrespective of its length. This way one can even find potential customers and reduce their bounce rates.
Call to action areas
Most of the time, we forget to include a call to action button. Once the visitor understands the company and is interested in the offers, they look for the call to action area. This can be included as a link to the contact us page. This is an indispensable part of the page and should be either located at the top page. It can also be present in the bottom part of the page. The contact form can be included here, but it is imperative to include a link or visual so that the client can contact the company directly.
If these attributes are kept in mind when designing the services web page, one can guarantee improved conversion rates and increased returns.
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