It isn't true at all that copywriting is tough to do, even though probably most people think it is. You just need to be aware of a few simple mistakes that can affect your overall efforts. Ok, so now we'll move on to discuss three mistakes that most newbies make when they write their copy.
Discussing product features will never produce the kind of positive results that can be achieved when the benefits are presented. It depends on the product because sometimes you have to present features, such as with software, but they need to be immediately turned into the benefits the end-user will experience. The reason concerns human nature, and it's completely natural for people to experience a stronger effect when they read how they will benefits from the product/service. That is also why it's important for the copywriter to understand the product and all that it has to offer. One way to approach this is to list the features, and then explain each feature in terms of a benefit; and then only use the benefits in your final copy. If you do that, then at least you'll have the benefits clearly expressed for the readers. People will only buy if they can feel that the product or service will enhance their life in some way. You'll need to have a headline that gets the job done of stopping the reader and making him want to read the next line. Your headline must do two things; stop the reader and get attention, and then compel the reader to want to know more. Just to give you an idea about the headline, keep in mind that there is a very small window of several seconds to do all that the headline has to accomplish. And that is precisely the reason so much time needs to be put into the headline. Using the biggest and best benefit of your product, or service, in your headline is often suggested by many copywriters. If you can put out an effective headline, then that will help you tremendously.
Grammar mistakes and spelling errors are the kind of little things that can adversely affect your copy's conversion rates. It's just a fact of business that people will judge you, and if they think you don't have it together then they won't buy from you. So, easy fix is to proof your copy, make the edits and revisions you need to do, and then you're good to go. You really must take this part very seriously because it can damage your business and sales if your copy reads in an unprofessional way. So it always makes sense to go through your sales copy at least twice to make sure it's error free. All in all, the only way you can get the most out of your copywriting efforts is to stay away from the mistakes that we discussed above.
Discussing product features will never produce the kind of positive results that can be achieved when the benefits are presented. It depends on the product because sometimes you have to present features, such as with software, but they need to be immediately turned into the benefits the end-user will experience. The reason concerns human nature, and it's completely natural for people to experience a stronger effect when they read how they will benefits from the product/service. That is also why it's important for the copywriter to understand the product and all that it has to offer. One way to approach this is to list the features, and then explain each feature in terms of a benefit; and then only use the benefits in your final copy. If you do that, then at least you'll have the benefits clearly expressed for the readers. People will only buy if they can feel that the product or service will enhance their life in some way. You'll need to have a headline that gets the job done of stopping the reader and making him want to read the next line. Your headline must do two things; stop the reader and get attention, and then compel the reader to want to know more. Just to give you an idea about the headline, keep in mind that there is a very small window of several seconds to do all that the headline has to accomplish. And that is precisely the reason so much time needs to be put into the headline. Using the biggest and best benefit of your product, or service, in your headline is often suggested by many copywriters. If you can put out an effective headline, then that will help you tremendously.
Grammar mistakes and spelling errors are the kind of little things that can adversely affect your copy's conversion rates. It's just a fact of business that people will judge you, and if they think you don't have it together then they won't buy from you. So, easy fix is to proof your copy, make the edits and revisions you need to do, and then you're good to go. You really must take this part very seriously because it can damage your business and sales if your copy reads in an unprofessional way. So it always makes sense to go through your sales copy at least twice to make sure it's error free. All in all, the only way you can get the most out of your copywriting efforts is to stay away from the mistakes that we discussed above.
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