No matter what type of website you have, you can always benefit from a top Google ranking. Getting free, long term traffic from search engines is always good. It can also be a great addition to your paid advertising campaigns.
But the real question is, how do you get to the top of Google? Although there are tons of SEO articles you can read online, the most important is the optimization of the page itself. There are three important factors to a well-optimized page.
1) Keywords in Header Tags
You must identify the single most important keyword you want the page to rank for. Once you've figured that out, you'll need to use the keyword in titles and subtitles, or header tags. A header tage is generally speaking the H1, H2, and H3 tags in your HTML. You can easily use CSS to format your header tags accordingly.
Pay the most attention to header tags, as they are extremely important. Whenever possible, use your primary keyword in all header tags. You can also use variations of the target keyword for more natural SEO.
2) Keywords in Important Paragraphs
The first and last paragraphs of your article are the most important in terms of SEO. Make sure those paragraphs contain your target keyword. If possible, use the target keyword at the beginning of the paragraph.
The challenge here is to make your paragraphs interesting to human beings, while being highly optimized. You need to learn how to restructure your sentences to include your keyword, while maintaining readability.
3) Anchor Text with Keywords
Google also pays a lot of attention to the links on your page. Always make sure you have links in the content itself pointing to external pages and related external websites. You can use the no-follow tag on extrenal links.
In each link, make sure you put in your target keyword or a variation of the target keyword. Google sees this as a sign that your page is highly related to the target keyword, and will rank you better.
When you're done with all the three steps above, make sure you also calculate your page's keyword density. If your keyword density is too high, reduce your keywords or try adding more text to your content.
This formula works very well if you've chosen your keywords correctly. You will start seeing great results, and you can always improve the SEO to get even better rankings later.
But the real question is, how do you get to the top of Google? Although there are tons of SEO articles you can read online, the most important is the optimization of the page itself. There are three important factors to a well-optimized page.
1) Keywords in Header Tags
You must identify the single most important keyword you want the page to rank for. Once you've figured that out, you'll need to use the keyword in titles and subtitles, or header tags. A header tage is generally speaking the H1, H2, and H3 tags in your HTML. You can easily use CSS to format your header tags accordingly.
Pay the most attention to header tags, as they are extremely important. Whenever possible, use your primary keyword in all header tags. You can also use variations of the target keyword for more natural SEO.
2) Keywords in Important Paragraphs
The first and last paragraphs of your article are the most important in terms of SEO. Make sure those paragraphs contain your target keyword. If possible, use the target keyword at the beginning of the paragraph.
The challenge here is to make your paragraphs interesting to human beings, while being highly optimized. You need to learn how to restructure your sentences to include your keyword, while maintaining readability.
3) Anchor Text with Keywords
Google also pays a lot of attention to the links on your page. Always make sure you have links in the content itself pointing to external pages and related external websites. You can use the no-follow tag on extrenal links.
In each link, make sure you put in your target keyword or a variation of the target keyword. Google sees this as a sign that your page is highly related to the target keyword, and will rank you better.
When you're done with all the three steps above, make sure you also calculate your page's keyword density. If your keyword density is too high, reduce your keywords or try adding more text to your content.
This formula works very well if you've chosen your keywords correctly. You will start seeing great results, and you can always improve the SEO to get even better rankings later.
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