You wouldn't think from the title that there is anything remotely spiritual about this book, but you'd be wrong.
What makes it spiritual is the balance between an astute understanding of the dynamics of money and business on the one hand, and an emphasis on the need to find a path that makes your heart expand and your spirit sing.
In fact the final tag line in this powerful book is a great summary of what it is about: "Giving you the competitive edge without losing your soul.
" This is a book for entrepreneurs, and Dov Baron makes a good case for joining their ranks, especially for boomers, and especially in this economy.
It is written in a direct style that pulls no punches and makes you probe your own preconceptions about value and what really matters to you in your life.
He brings you face to face with how your subconscious mind can sabotage your success, but gives you some great techniques for turning it around.
I would call it a psycho-spiritual approach to financial success, but it is not a quick fix.
Dov talk about concepts like becoming aware of the frequencies you're resonating at, and at the same time he leads you through a set of teachings and exercises that build your financial muscles.
The book is crammed with practical advice that can be applied in the real world, but like any exercise regime, you need to do the work if you want results.
Dov is so passionate about helping spiritual entrepreneurs find their mojo that he offers readers of this book access to abundant support through videos, free seminars and an online entrepreneurs' community.