If you're a small business owner, then you probably spend a lot of time thinking about how to attract new customers.
Let's face it, without customers, you'll be out of business pretty fast.
One of the best ways to attract new customers is by adding value.
This is almost the complete opposite of traditional sales where you aggressively chase after anyone who might be remotely interested in what you have to offer.
By adding value, you're attracting customers like a magnet.
Let's take a close look at the difference between the strategies of selling vs.
adding value.
Think of the last time someone was trying to "sell you" something.
Usually they are aggressive, pushy and won't take no for an answer.
They use high-pressure sales tactics and gimmicks to get you to buy things you otherwise really wouldn't want.
Lets face it, having someone try to"sell" you isn't fun.
The real difference between the "sales" and "adding value" approach is this.
Sales is about trying to get people to buy whatever it is you happen to have (even if they don't really want it).
Adding value is about trying to understand the persons needs and wants, then seeing how you can help meet them.
If you're actually solving a real problem or issue they have, then they won't have to be sold.
They will already be eager to buy from you.
You're main tool when using the "adding value" approach is listening.
Listen for whatever needs, issues or problems they may be having.
Then offer creative solutions to help them out.
This may sound like an oversimplification but it really works.
In the end, this is a much easier approach but it does require you to take the effort to build relationships with people.
What makes it so great is that you won't come across as a pushy, overbearing, hyper-aggressive sales shark on the prowl for their next kill.
Plus, if you're actually meeting a real need, then it will be the most natural conversation in the world.
They'll likely be eager to hear what you have to offer.
So as you go about building your business, remember to focus on adding value, not selling.
Selling will only annoy and alienate people.
By adding value you will not come across as a high-pressure salesmen.
Instead you'll be offering people something they really want.
Plus they whole process will be much more natural, easy and even probably more fun.
Let's face it, without customers, you'll be out of business pretty fast.
One of the best ways to attract new customers is by adding value.
This is almost the complete opposite of traditional sales where you aggressively chase after anyone who might be remotely interested in what you have to offer.
By adding value, you're attracting customers like a magnet.
Let's take a close look at the difference between the strategies of selling vs.
adding value.
Think of the last time someone was trying to "sell you" something.
Usually they are aggressive, pushy and won't take no for an answer.
They use high-pressure sales tactics and gimmicks to get you to buy things you otherwise really wouldn't want.
Lets face it, having someone try to"sell" you isn't fun.
The real difference between the "sales" and "adding value" approach is this.
Sales is about trying to get people to buy whatever it is you happen to have (even if they don't really want it).
Adding value is about trying to understand the persons needs and wants, then seeing how you can help meet them.
If you're actually solving a real problem or issue they have, then they won't have to be sold.
They will already be eager to buy from you.
You're main tool when using the "adding value" approach is listening.
Listen for whatever needs, issues or problems they may be having.
Then offer creative solutions to help them out.
This may sound like an oversimplification but it really works.
In the end, this is a much easier approach but it does require you to take the effort to build relationships with people.
What makes it so great is that you won't come across as a pushy, overbearing, hyper-aggressive sales shark on the prowl for their next kill.
Plus, if you're actually meeting a real need, then it will be the most natural conversation in the world.
They'll likely be eager to hear what you have to offer.
So as you go about building your business, remember to focus on adding value, not selling.
Selling will only annoy and alienate people.
By adding value you will not come across as a high-pressure salesmen.
Instead you'll be offering people something they really want.
Plus they whole process will be much more natural, easy and even probably more fun.
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