The internet is full of websites and ezines articles offering to tell you all the list building secrets you need to know but most of these secrets are useless, many relate to specific lines of business only and only the remaining few may be of some use to you. Here are some basic list building secrets that you can use to get started modify these to suit your own circumstances as every business is different.
Begin by forgetting everything you have ever heard about the importance of building huge lists there is nothing to be gained by having a list of 10,000 email addresses if 9,900 of them will never buy from you. A list of 200 potential customers is worth much more than an unfocussed list of thousands of names and for this reason its usually not worthwhile buying lists they have no aim or focus and you dont know how valid the email addresses are.
To build up your list create a squeeze page that offers a free download related to your line of business to those who will leave their email addresses people who do this are people who have an interest in your products. Once you have a small list, ensure that the content you send them is of the highest quality and is sent regularly (that is the only way to keep their interest) you need to continually remind those on you list that you exist and the material you send them must provide proof of your seriousness and the quality of what you are offering them.
Once people start trusting you, you can ask them for references and while few will reply, those who do will be giving you addresses of those who are like them and will be interested in what you have to offer and the fact that you are communicating with the new customer through a reference means that trust has already been established with your new contact.
Also, do not think that once you have email addresses you can stop there ask people whom you are mailing regularly for more information about themselves to refine your marketing efforts; but be discrete and do not appear to be intrusive. You can do this by conducting surveys and opinion polls but be careful never to seem to be nosy or intrusive as that will put people off.
Check out what your competitors are doing by joining their mailing lists under a different email address its a great way to learn their list building secrets. The most important of list building secrets is that it is not the size of your list that is important, it is how you use it to build up your business that matters.
Begin by forgetting everything you have ever heard about the importance of building huge lists there is nothing to be gained by having a list of 10,000 email addresses if 9,900 of them will never buy from you. A list of 200 potential customers is worth much more than an unfocussed list of thousands of names and for this reason its usually not worthwhile buying lists they have no aim or focus and you dont know how valid the email addresses are.
To build up your list create a squeeze page that offers a free download related to your line of business to those who will leave their email addresses people who do this are people who have an interest in your products. Once you have a small list, ensure that the content you send them is of the highest quality and is sent regularly (that is the only way to keep their interest) you need to continually remind those on you list that you exist and the material you send them must provide proof of your seriousness and the quality of what you are offering them.
Once people start trusting you, you can ask them for references and while few will reply, those who do will be giving you addresses of those who are like them and will be interested in what you have to offer and the fact that you are communicating with the new customer through a reference means that trust has already been established with your new contact.
Also, do not think that once you have email addresses you can stop there ask people whom you are mailing regularly for more information about themselves to refine your marketing efforts; but be discrete and do not appear to be intrusive. You can do this by conducting surveys and opinion polls but be careful never to seem to be nosy or intrusive as that will put people off.
Check out what your competitors are doing by joining their mailing lists under a different email address its a great way to learn their list building secrets. The most important of list building secrets is that it is not the size of your list that is important, it is how you use it to build up your business that matters.
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