Taking a trade show stand to an event can have a lot of costs associated with it. If you're planning your marketing budget for the new year and want to include a trade show stand and attendance at a couple of events, you should know what you're getting into before committing. Here are some common expenses that are associated with these displays.
The Expense Of Trade Show Displays
If you don't have an exhibit already, you'll need to budget for the cost of a display. A full display can be pricy, but it's possible to create an effective display without spending a ton of money. Elements like banner stands and table top displays can help you create great exhibits that are highly portable, easy to use and, best of all, they don't cost a lot of money. Another benefit of these types of exhibits is that they can be purchased piece by piece, which helps spread the cost out across a couple of months.
Purchasing a full exhibit is a little more expensive, but smart marketers know that the expense is well worth it. The best thing about this cost is that it's a one-time occurrence and your company will be able to use the exhibit for years to come without spending anything more.
The Price Of Trade Show Booth Rental
If your own displays aren't in the budget this year, consider a trade show booth rental. Many companies don't realize that it's possible to use a trade show booth rental unit instead of purchasing your own. Rental companies can also help with professionally designed, custom graphics so your exhibit won't look out of place next to the others. If you team up with a professional company, no one will ever know that you're using a rental unit.
Exhibit Space Costs
The price of the exhibit isn't the only one you'll face. If you're planning on taking your displays to a marketing event, you'll need to budget for the space there. The registration fees can cost anywhere from $10 to $30 per square foot, which means a standard 10 x 10 booth space can be as much as $3000. You'll likely need to budget for other expenses, including electrical services, installation, dismantling and more.
Transportation Expenses
It's unlikely that the majority of the events you attend will be in your home city. Many companies find that they need to travel across the country to attend marketing events and this means shipping your displays, as well as paying the transportation, lodging and food costs of your attendees. If you're looking for ways to save money, ask your employees if they mind sharing a hotel room and taking advantage of the hotel's free continental breakfast instead of eating out each morning. Chances are good that they'll be more than happy to tighten their belts if it means more success for your company.
These are only a few of the costs associated with a trade show stand. Whether you choose to buy your own unit or choose to take advantage of a rental unit, planning for these costs can help you determine your marketing budget for the new year.
The Expense Of Trade Show Displays
If you don't have an exhibit already, you'll need to budget for the cost of a display. A full display can be pricy, but it's possible to create an effective display without spending a ton of money. Elements like banner stands and table top displays can help you create great exhibits that are highly portable, easy to use and, best of all, they don't cost a lot of money. Another benefit of these types of exhibits is that they can be purchased piece by piece, which helps spread the cost out across a couple of months.
Purchasing a full exhibit is a little more expensive, but smart marketers know that the expense is well worth it. The best thing about this cost is that it's a one-time occurrence and your company will be able to use the exhibit for years to come without spending anything more.
The Price Of Trade Show Booth Rental
If your own displays aren't in the budget this year, consider a trade show booth rental. Many companies don't realize that it's possible to use a trade show booth rental unit instead of purchasing your own. Rental companies can also help with professionally designed, custom graphics so your exhibit won't look out of place next to the others. If you team up with a professional company, no one will ever know that you're using a rental unit.
Exhibit Space Costs
The price of the exhibit isn't the only one you'll face. If you're planning on taking your displays to a marketing event, you'll need to budget for the space there. The registration fees can cost anywhere from $10 to $30 per square foot, which means a standard 10 x 10 booth space can be as much as $3000. You'll likely need to budget for other expenses, including electrical services, installation, dismantling and more.
Transportation Expenses
It's unlikely that the majority of the events you attend will be in your home city. Many companies find that they need to travel across the country to attend marketing events and this means shipping your displays, as well as paying the transportation, lodging and food costs of your attendees. If you're looking for ways to save money, ask your employees if they mind sharing a hotel room and taking advantage of the hotel's free continental breakfast instead of eating out each morning. Chances are good that they'll be more than happy to tighten their belts if it means more success for your company.
These are only a few of the costs associated with a trade show stand. Whether you choose to buy your own unit or choose to take advantage of a rental unit, planning for these costs can help you determine your marketing budget for the new year.
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