It is important to realise in internet marketing that videos are the future. They are here to stay and it is vital that you learn how to harness the power of videos for your business. Clearly we can see a time when every business is monetising via online video.
If you aim to deliver quality and a top class video you will not go wrong. We know that there is a clear demand for good quality material. People love to be educated and entertained and what better format to do that than video.
Creating a video can be a difficult experience. You need to know about cameras, editing, good audio etc. This can be time consuming given that internet marketing has a number of tasks that need completing. It always comes down to:
So what can you do? Well why not outsource it to someone who is happy to take care of the process of creating video content for you. Take into account if you do outsource it that certain criteria should be met:
Uploading to YouTube
YouTube is the site everyone knows of and goes to when watching online video. Whether they choose to view videos on their smarthphones, tablet devices or PC's, YouTube is where people tend to head to.
Before uploading your video you should have done some keyword research. Hopefully you have picked out the keyword(s) you intend to use in the title of your video.
Aim to have the keywords at the beginning of the title. For example 'Video Marketing - All you need to know'. When you upload the video to YouTube you will be asked to give it a title and a description.
There have been reports that YouTube uses voice technology to identify keywords in the video itself. This is just a rumour however and it is yet to be confirmed.
When adding the description of the video, ensure your keywords are placed at the beginning of your sentence. Add a good description and also add in the link to your website. You have limited space to fill in your description so ensure that your website link is not too long.
Now you will need to add in the keywords you wish to optimise for. Put a comma between each keyword and try to mix it up a little.
For example, internet marketing, internet-marketing, what is internet marketing, how to do internet marketing etc.
You will also find that YouTube will suggest possible keywords you can use. You don't have to take these suggestions, but I find there is usually something there I can take. You can mix their suggestion with your own keywords if you want.
Hopefully you will see your video ranked well in the Google rankings and others will start to view your content. Because you have added your link to the description, you will start to see visitors coming to check out what you have to offer on your website.
If you aim to deliver quality and a top class video you will not go wrong. We know that there is a clear demand for good quality material. People love to be educated and entertained and what better format to do that than video.
Creating a video can be a difficult experience. You need to know about cameras, editing, good audio etc. This can be time consuming given that internet marketing has a number of tasks that need completing. It always comes down to:
- Money
- Effort
- Time
So what can you do? Well why not outsource it to someone who is happy to take care of the process of creating video content for you. Take into account if you do outsource it that certain criteria should be met:
- Video should be clear and easy on the eye. No blurry picture, no bad lighting, too many effects etc.
- Any spoken words should be clear and audible
- The duration should be around 2 minutes
Uploading to YouTube
YouTube is the site everyone knows of and goes to when watching online video. Whether they choose to view videos on their smarthphones, tablet devices or PC's, YouTube is where people tend to head to.
Before uploading your video you should have done some keyword research. Hopefully you have picked out the keyword(s) you intend to use in the title of your video.
Aim to have the keywords at the beginning of the title. For example 'Video Marketing - All you need to know'. When you upload the video to YouTube you will be asked to give it a title and a description.
There have been reports that YouTube uses voice technology to identify keywords in the video itself. This is just a rumour however and it is yet to be confirmed.
When adding the description of the video, ensure your keywords are placed at the beginning of your sentence. Add a good description and also add in the link to your website. You have limited space to fill in your description so ensure that your website link is not too long.
Now you will need to add in the keywords you wish to optimise for. Put a comma between each keyword and try to mix it up a little.
For example, internet marketing, internet-marketing, what is internet marketing, how to do internet marketing etc.
You will also find that YouTube will suggest possible keywords you can use. You don't have to take these suggestions, but I find there is usually something there I can take. You can mix their suggestion with your own keywords if you want.
Hopefully you will see your video ranked well in the Google rankings and others will start to view your content. Because you have added your link to the description, you will start to see visitors coming to check out what you have to offer on your website.
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