Secrets Of The GTA Agent (Part I) Many realtors have asked me, what makes a top producer? In this article, I am about to share with you some of the techniques a top producing GTA agent in the field employs and also explain why having a GTA remains a crucial aspect of being a real estate agent.
Have you ever now and then revisited the day you first sat in your manager's/mentor's office, that must be donkey years ago, and reminiscence what he or she said to you? One of the things they would have asked you back then would be: "Now what segment of the property market would you want to do?" and then they proceed to tell you all about a little something called "GTA" (Geographical Target Area).
We all know what GTA does for you and why selecting a GTA is good for a new agent and all that, but have you ever stopped to think why, even now, even for you, a veteran in the property market, having a GTA is still, a very integral part of the vocabulary for all of us? Along the way, when referrals come in and you start to have a core group of clients who gives you business every now and then, a real estate agent, being many years in the market, can start to wander from his GTA and become a District 65 agent.
Not that real estate company of course! But someone who dabbles in all segments and runs around the entire country of Singapore (+65)! And then, when the referrals start to dry up in a lousy market, like the present, it seems business has suddenly come to a standstill.
You suddenly find yourself back to square one like a newbie with little or no listings or work to do and/or facing the prospect of being out of the market.
I am here to tell you! Don't ever make the same mistakes that many have done.
Don't ever, ever give up your GTA.
A GTA is forever, much like a marriage, if you want to be guaranteed a steady stream of income month after month.
In any form of business, do you ever see a company giving up their pool of clients or switching to another business or area at their whim and fancy? A GTA is not an overnight thing, it takes time to grow.
Many agents fail to see this point and spend time, usually 1 or 2 years to build their GTA and exit when the sales slow down, just before it bears fruit.
Treat your GTA as your baby, put in all your time and effort that you can spare, tend to it and squat on it as if it was your land.
With patience, courage and perserverance, watch it grow and prosper.
GTA is in fact a branding exercise.
Like all businesses, branding is an integral part of sales and capturing the Market.
I will share with you the techniques used to reinforce the branding in Secrets Of The GTA Agent (Part II).
Have you ever now and then revisited the day you first sat in your manager's/mentor's office, that must be donkey years ago, and reminiscence what he or she said to you? One of the things they would have asked you back then would be: "Now what segment of the property market would you want to do?" and then they proceed to tell you all about a little something called "GTA" (Geographical Target Area).
We all know what GTA does for you and why selecting a GTA is good for a new agent and all that, but have you ever stopped to think why, even now, even for you, a veteran in the property market, having a GTA is still, a very integral part of the vocabulary for all of us? Along the way, when referrals come in and you start to have a core group of clients who gives you business every now and then, a real estate agent, being many years in the market, can start to wander from his GTA and become a District 65 agent.
Not that real estate company of course! But someone who dabbles in all segments and runs around the entire country of Singapore (+65)! And then, when the referrals start to dry up in a lousy market, like the present, it seems business has suddenly come to a standstill.
You suddenly find yourself back to square one like a newbie with little or no listings or work to do and/or facing the prospect of being out of the market.
I am here to tell you! Don't ever make the same mistakes that many have done.
Don't ever, ever give up your GTA.
A GTA is forever, much like a marriage, if you want to be guaranteed a steady stream of income month after month.
In any form of business, do you ever see a company giving up their pool of clients or switching to another business or area at their whim and fancy? A GTA is not an overnight thing, it takes time to grow.
Many agents fail to see this point and spend time, usually 1 or 2 years to build their GTA and exit when the sales slow down, just before it bears fruit.
Treat your GTA as your baby, put in all your time and effort that you can spare, tend to it and squat on it as if it was your land.
With patience, courage and perserverance, watch it grow and prosper.
GTA is in fact a branding exercise.
Like all businesses, branding is an integral part of sales and capturing the Market.
I will share with you the techniques used to reinforce the branding in Secrets Of The GTA Agent (Part II).
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