Treatment and/or Proposal Every video project demands an idea that will fulfill the purpose of the project.
A video treatment is simply the idea/concept for the video; it outlines information with regards to what the video will be about.
Treatment can be brief or very detailed.
It can describe the location, situations, stories, backgrounds, look and feel, tone and color, pace and so on.
A successful treatment will communicate the complete idea to the client.
Video treatment is the starting and the most important point of every project.
It allows the production company to communicate its ideas to the client and it allows clients to make decisions regarding the direction of their video.
The treatment includes the budget that gives the client a view of the necessary spending associated with the project.
Storyboards and Scripts After the treatment is approved by the client, scripting and storyboarding follows.
Storyboards are a great medium to help everyone involved in the production get a visual understanding of the treatment.
Scripting puts down all the visual and audio details on paper for everyone to see and follow.
Storyboarding and scripting are great communication and organization tools.
Everyone involved in the pre-production, production and post-production process will benefit from storyboards and scripts.
Benefits are spread from actors to camera operators, from lighting technicians to producers, from editors to wardrobe, makeup and hair stylists.
Casting Casting is the process of finding and hiring actors to play the characters in a script; it is typically done by a casting director having input from the director and producer.
A successful actor will have on-screen experience and who is versatile enough to adapt to the requirements of the role.
Location Scouting This is a process of finding and selecting proper location for the different scenes in the video.
Location has big impact on the final product; it is your background of the video project.
Usually director and the client have to agree on the location, which is based on conceptual, artistic, and technical aspects of the treatment.
Broadcast quality digital video The final project after post-production editing needs to fall within certain dimensional, color, and audio parameters to be considered for broadcast by television stations.
North America follow NTSC standards.
However, now there are even more standards that need to be considered because Internet has became a big medium for video viewing.
Things like downloading time and size of the video for the Internet are big factors.
Broadcast television as is will soon be in the past with the huge advantages of Internet.
The video needs to be Internet compatible.
Film or digital? With the significant improvement of digital cameras, film era is coming to its end.
With cameras like "The Red" it is neither cost effective nor time effective to go the film route.
Further, modern digital cameras are passing the film quality (including 35 mm) as we speak.
There is no need for film! It is cheaper and better to go with digital.
Production Production includes many component that need to work together to make the video look good.
The three most important technical components are camera work, audio recording, and lighting.
The most important artistic components are composition, colors (lighting), and shot sequence.
A successful project will have good collaboration between all the components of the production, which means it's all in the directors hands.
He is the guy who puts everything together and that makes him the most important person on the production floor.
Post-Production Post production includes video editing, audio editing, color correction and special effects (e.
g.
3D modeling).
All these components take great amount of talent and a lot of time.
You always want to get it right in production phase because post production is costly and time consuming.
Also, one thing to always remember is to be within NTSC standards and internet compatible (e.
g.
YouTube had its standards).
Miscellaneous things There are other costs that may or may not apply to video projects.
Many times production insurance is required if any risk is involved or if video-equipment is rented.
Also, renting of cars or facilities may be requirement.
Let's not forget many time models like guns, books, wardrobe...
may be needed to complete a project.
All the facets of the project need to be carefully thought through because they all have cost behind them.
A good treatment will include a list of all the items required in the video clip and the cost attached with each item.
A video treatment is simply the idea/concept for the video; it outlines information with regards to what the video will be about.
Treatment can be brief or very detailed.
It can describe the location, situations, stories, backgrounds, look and feel, tone and color, pace and so on.
A successful treatment will communicate the complete idea to the client.
Video treatment is the starting and the most important point of every project.
It allows the production company to communicate its ideas to the client and it allows clients to make decisions regarding the direction of their video.
The treatment includes the budget that gives the client a view of the necessary spending associated with the project.
Storyboards and Scripts After the treatment is approved by the client, scripting and storyboarding follows.
Storyboards are a great medium to help everyone involved in the production get a visual understanding of the treatment.
Scripting puts down all the visual and audio details on paper for everyone to see and follow.
Storyboarding and scripting are great communication and organization tools.
Everyone involved in the pre-production, production and post-production process will benefit from storyboards and scripts.
Benefits are spread from actors to camera operators, from lighting technicians to producers, from editors to wardrobe, makeup and hair stylists.
Casting Casting is the process of finding and hiring actors to play the characters in a script; it is typically done by a casting director having input from the director and producer.
A successful actor will have on-screen experience and who is versatile enough to adapt to the requirements of the role.
Location Scouting This is a process of finding and selecting proper location for the different scenes in the video.
Location has big impact on the final product; it is your background of the video project.
Usually director and the client have to agree on the location, which is based on conceptual, artistic, and technical aspects of the treatment.
Broadcast quality digital video The final project after post-production editing needs to fall within certain dimensional, color, and audio parameters to be considered for broadcast by television stations.
North America follow NTSC standards.
However, now there are even more standards that need to be considered because Internet has became a big medium for video viewing.
Things like downloading time and size of the video for the Internet are big factors.
Broadcast television as is will soon be in the past with the huge advantages of Internet.
The video needs to be Internet compatible.
Film or digital? With the significant improvement of digital cameras, film era is coming to its end.
With cameras like "The Red" it is neither cost effective nor time effective to go the film route.
Further, modern digital cameras are passing the film quality (including 35 mm) as we speak.
There is no need for film! It is cheaper and better to go with digital.
Production Production includes many component that need to work together to make the video look good.
The three most important technical components are camera work, audio recording, and lighting.
The most important artistic components are composition, colors (lighting), and shot sequence.
A successful project will have good collaboration between all the components of the production, which means it's all in the directors hands.
He is the guy who puts everything together and that makes him the most important person on the production floor.
Post-Production Post production includes video editing, audio editing, color correction and special effects (e.
g.
3D modeling).
All these components take great amount of talent and a lot of time.
You always want to get it right in production phase because post production is costly and time consuming.
Also, one thing to always remember is to be within NTSC standards and internet compatible (e.
g.
YouTube had its standards).
Miscellaneous things There are other costs that may or may not apply to video projects.
Many times production insurance is required if any risk is involved or if video-equipment is rented.
Also, renting of cars or facilities may be requirement.
Let's not forget many time models like guns, books, wardrobe...
may be needed to complete a project.
All the facets of the project need to be carefully thought through because they all have cost behind them.
A good treatment will include a list of all the items required in the video clip and the cost attached with each item.
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