A quality email list for a small business can be a major benefit to the bottom line.
Even with a relatively small list, say a couple hundred addresses, made up of people who are genuinely interested in your small businesses product or service you can and will create more sales.
So a list is great but the question quickly becomes "How do I get more people on my email list?" As email has become more invasive in our everyday lives most folks have become pretty careful with who they give it out to.
Gone are the days when people would sign up for anything that looked mildly interesting or dropped their email into a form to 'Win a Free TV!" Today you've got to earn each and every address you get on your list.
There are a few methods and points that go a long way towards building a list.
For example, first impressions go a long way towards this goal.
You could have a tiny website of only a few pages but if it's clean, void of spelling mistakes, works correctly and presents an overall good impression you get a bit of credibility.
It's a matter of trust.
People are more apt to trust a good looking and clean site over one that looks junky, shady or just plain not well done.
One of the best ways to get more folks on your email list is to give them something of value.
That's right, just give them something good.
Say you've got a product driven business like a pizza shop.
Offer a discount or coupon to your newsletter subscribers and one that is ONLY available to those folks.
So, maybe it's $5 off an extra large pizza on Tuesday nights for the next month.
Or, better yet, newsletter subscribers become members in some sort of discount club.
A new coupon or benefit each week.
Make it good and worthwhile! Think about it.
They are giving you their email address, which equates to direct access to their personal space.
It's only fair that you "pay" for it by giving them something.
Consider the cost of obtaining a new and loyal customer in the traditional sense.
Newspaper, magazine, radio and TV ad's all cost a pretty hefty sum.
If they willingly give you their contact information and give you permission to tell them about your products and services it's just about priceless.
Even with a relatively small list, say a couple hundred addresses, made up of people who are genuinely interested in your small businesses product or service you can and will create more sales.
So a list is great but the question quickly becomes "How do I get more people on my email list?" As email has become more invasive in our everyday lives most folks have become pretty careful with who they give it out to.
Gone are the days when people would sign up for anything that looked mildly interesting or dropped their email into a form to 'Win a Free TV!" Today you've got to earn each and every address you get on your list.
There are a few methods and points that go a long way towards building a list.
For example, first impressions go a long way towards this goal.
You could have a tiny website of only a few pages but if it's clean, void of spelling mistakes, works correctly and presents an overall good impression you get a bit of credibility.
It's a matter of trust.
People are more apt to trust a good looking and clean site over one that looks junky, shady or just plain not well done.
One of the best ways to get more folks on your email list is to give them something of value.
That's right, just give them something good.
Say you've got a product driven business like a pizza shop.
Offer a discount or coupon to your newsletter subscribers and one that is ONLY available to those folks.
So, maybe it's $5 off an extra large pizza on Tuesday nights for the next month.
Or, better yet, newsletter subscribers become members in some sort of discount club.
A new coupon or benefit each week.
Make it good and worthwhile! Think about it.
They are giving you their email address, which equates to direct access to their personal space.
It's only fair that you "pay" for it by giving them something.
Consider the cost of obtaining a new and loyal customer in the traditional sense.
Newspaper, magazine, radio and TV ad's all cost a pretty hefty sum.
If they willingly give you their contact information and give you permission to tell them about your products and services it's just about priceless.
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