Many people are intimidated at the thought of PPC publishing.
However, whether you do it or hire it done, developing PPC content for your AdSense is the only way to generate the high profits you want from your website.
Here are nine ways to bring in more cash with your PPC publishing.
1.
Decide on a niche.
Your website is going to have to serve someone or no one will come to it and click on the ads.
Decide on your area of expertise and develop a website around that.
2.
Find good and relevant material for your content.
Look in related forums, blogs, and such; check dictionary definitions for related words to spark ideas as well.
3.
Use good color schemes.
Don't assume that the bright, contrasting colors always get the attention.
Well planned and well used colors do.
Make sure these colors work with your website.
4.
Remember correct placement.
People read from left to right, so keep your ads on the left.
5.
Keep sizes pleasant.
You don't want to create a visual explosion of ads--that just turns your audience off.
Keep the ads reasonably sized.
6.
Banners are out.
Use text links.
People have become desensitized to the banner graphics because there was just too much of it.
7.
Use relevant material on your website.
This seems like a common sense approach to website content, but you need to keep it updated--and use keywords phrases.
Targeted material gets results.
8.
Keep your website and content updated.
This is one of the most important things you can do to keep people coming back and clicking.
9.
Never, never, never click on the ads posted on your website! Search engines are sophisticated enough to detect this and will shut you down--and rightly so.
It's cheating.