It can be easy to get swept up in the social media frenzy as a way to reach more people with your tips booklets and all of what your company offers.
For some business owners, it's ideal.
For others it's a waste of time and other resources.
Then there is that mid-point where you may be, balancing social media and other approaches.
Are you stumbling around hoping something works or do you have a plan to test? There is an old adage that if you think everyone is your client, then no one is your client.
With that said, there is more refinement to consider as to whether your booklet has mass appeal or attracts a limited and well-defined audience.
What's more, is your audience one who is drawn to a community for any reason, to purchase their products or to exchange information? That last question about community has everything to do with whether or where your efforts are best spent when it comes to social media, for instance.
While the roar may be getting louder and louder with social media, it could be a complete and total mismatch for your people, or you have identified only certain social media sites as the way for you to go.
Someone in your ideal market may check you and your credentials out on LinkedIn and go nowhere near Facebook or Twitter or Instagram.
The reverse is true.
What you offer will have much greater credibility to your people when you are showing up on Instagram and Facebook.
It depends on your topic, audience, and buyers, and which social media sites are in favor when you are reading this article.
Would you rather have 100,000 mass-market customers each buy a single $5 tips booklet from you each year or 24 corporate accounts each invest $5,000 in tips booklets once a calendar quarter every year? One approach could seem easier, more attractive, and more appropriate to you than the other.
Or you just might not; have ever stopped to consider that both ways are possible or feel like you know how to accomplish those results in either case.
So many things to consider aren't there, especially after opening this can of worms! ACTION- Look at what your approach has been so far, whether it's been mass market or targeting a well-defined audience, and whether the results you've been achievingare what you'd like.
Can any shortfall be resolved with more effort or otherresources either on your own or partnering with other companies, or is your targetmarket simply too small? The small market may respond well to increased fees if the audience is specialized enough, or it may simply be too small a market for you to serve as a specialty.
Even with mass marketing the challenge is still to identify your best audience and focus your efforts toward them in systematic ways.
Choosewhat works best for you.
Test the results.
Make small changes one element at a time.
See where that brings you.
You could open up a whole new way of doing yourbusiness with your tips booklets that reaches the people who truly want what you have.
"Turn Your Tips Into Products and Your Tips Products Into Moneymakers™" © 2014, Paulette Ensign
For some business owners, it's ideal.
For others it's a waste of time and other resources.
Then there is that mid-point where you may be, balancing social media and other approaches.
Are you stumbling around hoping something works or do you have a plan to test? There is an old adage that if you think everyone is your client, then no one is your client.
With that said, there is more refinement to consider as to whether your booklet has mass appeal or attracts a limited and well-defined audience.
What's more, is your audience one who is drawn to a community for any reason, to purchase their products or to exchange information? That last question about community has everything to do with whether or where your efforts are best spent when it comes to social media, for instance.
While the roar may be getting louder and louder with social media, it could be a complete and total mismatch for your people, or you have identified only certain social media sites as the way for you to go.
Someone in your ideal market may check you and your credentials out on LinkedIn and go nowhere near Facebook or Twitter or Instagram.
The reverse is true.
What you offer will have much greater credibility to your people when you are showing up on Instagram and Facebook.
It depends on your topic, audience, and buyers, and which social media sites are in favor when you are reading this article.
Would you rather have 100,000 mass-market customers each buy a single $5 tips booklet from you each year or 24 corporate accounts each invest $5,000 in tips booklets once a calendar quarter every year? One approach could seem easier, more attractive, and more appropriate to you than the other.
Or you just might not; have ever stopped to consider that both ways are possible or feel like you know how to accomplish those results in either case.
So many things to consider aren't there, especially after opening this can of worms! ACTION- Look at what your approach has been so far, whether it's been mass market or targeting a well-defined audience, and whether the results you've been achievingare what you'd like.
Can any shortfall be resolved with more effort or otherresources either on your own or partnering with other companies, or is your targetmarket simply too small? The small market may respond well to increased fees if the audience is specialized enough, or it may simply be too small a market for you to serve as a specialty.
Even with mass marketing the challenge is still to identify your best audience and focus your efforts toward them in systematic ways.
Choosewhat works best for you.
Test the results.
Make small changes one element at a time.
See where that brings you.
You could open up a whole new way of doing yourbusiness with your tips booklets that reaches the people who truly want what you have.
"Turn Your Tips Into Products and Your Tips Products Into Moneymakers™" © 2014, Paulette Ensign
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