There are five big chapters in starting an internet business blog.
1. Niche
2. Content You are here!
3. Traffic
4. Monetization
5. Optimization
In this series we will cover this five huge aspects with simple words. Today we are going to talk about content.
What is content?
In the second part of our online course we are going to talk about one of the most important things that makes a blog successful, and that is with one word: Content. In a previous article Content is the king, l wrote about this topic, but now we are going to extend it more further. When we say content we mean not only the text, the videos and the pictures of you internet business blog, but also the graphical environment, the WordPress theme that you picked and advertisements, the widgets, the footer, the header and the title of you internet business blog.
Why content is so important?
First you must think as a search engine. Search engines like google and many others big search engines are making their search based on text. They are not based on animation, videos, photos etc. So bear in mind that a search engine is looking always for good and unique content. Search engines hate duplicated content, it is useless to have the same articles in our blog twice or repeated many times, offering no value to our users at all.
Always ask yourself this question: If you are a search engine, what kind of development resources will help make you more effective? As a major search engine for instance Google, Yahoo, MSN, etc. you will benefit from millions upon millions of dollars of development effort.
Second, you must create real value to the user. Why to come to your site? Is it a waste of time? are you offering something with real value or not? Are new visitors bouncing on your site or they stay and read?
The third rule of thumb is to offer something for free. Even offer everything for free! Then the new user thinks if they are offering everything for free on beforehand, imagine what they are going to offer inside! This is one of the basics concepts of attraction marketing or boomerang marketing. Offer everything for free is the real value to the visitor. They will come back asking more and more again. So Picture this: Having thousands of thousands of new visitors that are returning to your site because you simply offer to them great value, asking for more. It's like the candy store effect.
Four, review your content always before submission or after submission. This is like after post service, it is hilarious but reminds me of the after sales service that offer many high street motor companies such as Toyota. l like Toyota's strategy and l took many things from them. creating my own marketing strategy.
Search Engine Optimized Content
When we say content we mean not only the text, the videos and the pictures of you internet business blog, but also the graphical environment, the WordPress theme that you picked and advertisements, the widgets, the footer, the header and the title of you internet business blog.
A very good plugin for content search engine optimization is WordPress SEO by Yoast and it is free. It is the most near version to the SEO pressor paid version. What We should take care in optimizing our content for the search engines?
Here is a helpful list:
Have only one keyword or a keyword phrase, a long tail for instance for every post or page you write. The keyword should be in line with the market niche keywords that you have for your internet business blog. Try to have only 10-14 keywords or longtails for your blog.
1.Aim to a keyword density from 1 to 4%.
2. Try to have a short slug for your post page.
3.The page title should contain the keyphrase and it would be minimum 40 characters.
4.The copy writing score should be more than 70 in the Flesh Reading Ease Test.
5.The keyword phrase should appear in at least one sub heading in the post.
6.The images you use in the post should contain alt tags with the target keyword or phrase.
7.The post should has more than 20 outbound links.
8.The keyword appears in the first paragraph of the copy.
9.The meta description contains the primary keyword / phrase.
10.The keyword / phrase appears in the URL for this page.
11.The post should have a minimum limit of 300 words, even though it is a video post. Try to combine video with text.
Maybe you are not very familiar with this all these information here and terminology, but we will cone back to this topic again in the phase three, when we will talk about traffic and how to raise our internet business blog traffic.
Content or Blog Structure
We need at least 5 pages to have in our internet business blog. First we need the home or the blog page, the about me page, the unique selling proposition page that we need to offer something for free to make new visitors to opt-in in our page, the contact page that many times would be on the about me page, nad the topics pages. For instance if we need to blog about more affiliate marketing, then will add a page about that. If we have some permanent columns, then we need to add them as blog pages.
Categories
Try not to have too many categories or too little, in the start when we haven't found our path yet, it is possible to have more or less categories and then in phase 5, in the optimization of our internet business blog, we will make the proper corrections. Try not to have a post in more than two categories. So try to be specific.
WordPress
WordPress is an open source multi functional content management system, that l personally use and thousands of people are using worldwide. It has many options, it is scalable and expandable, through plugins. Why to use WordPress instead of other content management systems, is obviously because it designed for blogs and especially for internet business blogs.
Web Hosting and WordPress Installation
It a important to find a reliable web hosting provider such as godaddy. There are many reliable web hosting companies, but i prefer godaddy because it has full WordPress support and one click WordPress installation. So, after we got our domain name from godaddy, we are going to buy a hosting service. l usually propose the middle web hosting package with 150 Gb of space and unlimited bandwidth. Then you need to set up your email address to be mail on the domain. For instance if your domain name is divramis.com, you need to take a generic email address of the type info@divramis.com or a personalized one of the type john@divramis.com. It is better for your personal branding, and for blog promotional reasons. Avoid using a free email service.
After doing all the above, and have WordPress installed, we need to choose our WordPress theme properly. Free WordPress themes that comes with the first installation is not usable and in any reason l don't recommend them if you want your internet business blog to look professional. Twenty eleven is a very good theme, but it's not for your internet business blog.
1. Niche
2. Content You are here!
3. Traffic
4. Monetization
5. Optimization
In this series we will cover this five huge aspects with simple words. Today we are going to talk about content.
What is content?
In the second part of our online course we are going to talk about one of the most important things that makes a blog successful, and that is with one word: Content. In a previous article Content is the king, l wrote about this topic, but now we are going to extend it more further. When we say content we mean not only the text, the videos and the pictures of you internet business blog, but also the graphical environment, the WordPress theme that you picked and advertisements, the widgets, the footer, the header and the title of you internet business blog.
Why content is so important?
First you must think as a search engine. Search engines like google and many others big search engines are making their search based on text. They are not based on animation, videos, photos etc. So bear in mind that a search engine is looking always for good and unique content. Search engines hate duplicated content, it is useless to have the same articles in our blog twice or repeated many times, offering no value to our users at all.
Always ask yourself this question: If you are a search engine, what kind of development resources will help make you more effective? As a major search engine for instance Google, Yahoo, MSN, etc. you will benefit from millions upon millions of dollars of development effort.
Second, you must create real value to the user. Why to come to your site? Is it a waste of time? are you offering something with real value or not? Are new visitors bouncing on your site or they stay and read?
The third rule of thumb is to offer something for free. Even offer everything for free! Then the new user thinks if they are offering everything for free on beforehand, imagine what they are going to offer inside! This is one of the basics concepts of attraction marketing or boomerang marketing. Offer everything for free is the real value to the visitor. They will come back asking more and more again. So Picture this: Having thousands of thousands of new visitors that are returning to your site because you simply offer to them great value, asking for more. It's like the candy store effect.
Four, review your content always before submission or after submission. This is like after post service, it is hilarious but reminds me of the after sales service that offer many high street motor companies such as Toyota. l like Toyota's strategy and l took many things from them. creating my own marketing strategy.
Search Engine Optimized Content
When we say content we mean not only the text, the videos and the pictures of you internet business blog, but also the graphical environment, the WordPress theme that you picked and advertisements, the widgets, the footer, the header and the title of you internet business blog.
A very good plugin for content search engine optimization is WordPress SEO by Yoast and it is free. It is the most near version to the SEO pressor paid version. What We should take care in optimizing our content for the search engines?
Here is a helpful list:
Have only one keyword or a keyword phrase, a long tail for instance for every post or page you write. The keyword should be in line with the market niche keywords that you have for your internet business blog. Try to have only 10-14 keywords or longtails for your blog.
1.Aim to a keyword density from 1 to 4%.
2. Try to have a short slug for your post page.
3.The page title should contain the keyphrase and it would be minimum 40 characters.
4.The copy writing score should be more than 70 in the Flesh Reading Ease Test.
5.The keyword phrase should appear in at least one sub heading in the post.
6.The images you use in the post should contain alt tags with the target keyword or phrase.
7.The post should has more than 20 outbound links.
8.The keyword appears in the first paragraph of the copy.
9.The meta description contains the primary keyword / phrase.
10.The keyword / phrase appears in the URL for this page.
11.The post should have a minimum limit of 300 words, even though it is a video post. Try to combine video with text.
Maybe you are not very familiar with this all these information here and terminology, but we will cone back to this topic again in the phase three, when we will talk about traffic and how to raise our internet business blog traffic.
Content or Blog Structure
We need at least 5 pages to have in our internet business blog. First we need the home or the blog page, the about me page, the unique selling proposition page that we need to offer something for free to make new visitors to opt-in in our page, the contact page that many times would be on the about me page, nad the topics pages. For instance if we need to blog about more affiliate marketing, then will add a page about that. If we have some permanent columns, then we need to add them as blog pages.
Categories
Try not to have too many categories or too little, in the start when we haven't found our path yet, it is possible to have more or less categories and then in phase 5, in the optimization of our internet business blog, we will make the proper corrections. Try not to have a post in more than two categories. So try to be specific.
WordPress
WordPress is an open source multi functional content management system, that l personally use and thousands of people are using worldwide. It has many options, it is scalable and expandable, through plugins. Why to use WordPress instead of other content management systems, is obviously because it designed for blogs and especially for internet business blogs.
Web Hosting and WordPress Installation
It a important to find a reliable web hosting provider such as godaddy. There are many reliable web hosting companies, but i prefer godaddy because it has full WordPress support and one click WordPress installation. So, after we got our domain name from godaddy, we are going to buy a hosting service. l usually propose the middle web hosting package with 150 Gb of space and unlimited bandwidth. Then you need to set up your email address to be mail on the domain. For instance if your domain name is divramis.com, you need to take a generic email address of the type info@divramis.com or a personalized one of the type john@divramis.com. It is better for your personal branding, and for blog promotional reasons. Avoid using a free email service.
After doing all the above, and have WordPress installed, we need to choose our WordPress theme properly. Free WordPress themes that comes with the first installation is not usable and in any reason l don't recommend them if you want your internet business blog to look professional. Twenty eleven is a very good theme, but it's not for your internet business blog.
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