Many distributors are taught that the only way to effectively build a network marketing business is through your warm market, i.e. your friends, family, colleagues and their friends, family and colleagues. If you are successful with that approach, and your downline is also successful with that approach then truly you can build a great Amway business.
However, where do you turn if you or people in your downline don't achieve great success within their warm market? The odds are good that this might be the case since warm marketing typically only generates 2 to 5 customers or business builders. It would also make sense then why statistics show that more than 90% of new distributors become discouraged and throw in the towel shortly after starting their business.
Here's the good news! If the traditional warm market approach hasn't worked for you, now you can try the new warm market approach! With advances in today's technology your new warm market can be bigger and better than ever. Bigger because you now have the ability to access millions of people and better because those people are actually looking for what you have to offer.
By targeting your marketing efforts on the Internet, you can participate in the ever growing and expanding Internet community. There are many tools and strategies to accomplish this, but a great place to start is your website – a lead capture website that is.
More than likely you already have a company provided Amway website, which is a great place to send your traditional warm market leads to for product purchases or company information. However, it is not the vehicle that will help to facilitate the generation of your new warm market.
A lead capture website is just one piece of strong internet marketing campaign. In addition to capturing information like the name suggests (i.e. name, phone, email) the content must be informative and relevant to the visitor as well as have a strong call to action, which increases the odds that your visitor will become a customer.
The great part about a lead capture website is that you can design it with one specific product in mind and then target that particular customer base. For example, you might choose to target athletes with a website focused solely on your sport nutrition products. You can talk about the benefits that the visitor might experience, ex. recovery, muscle building, energy, etc., and offer a compelling reason why they should try the products. You might have another lead capture website for anti-aging products, and so on.
You can drive your target market to your lead capture website through blogs, videos, articles, social media sites, forums and pay per click advertising just to name a few strategies. You can get creative and have fun with the many ways to drive traffic.
Understanding that leveraging the internet is a viable way to reach your new warm market is a step in the right direction; knowing how to leverage the internet and putting that knowledge to work has the potential to explode our business.
However, where do you turn if you or people in your downline don't achieve great success within their warm market? The odds are good that this might be the case since warm marketing typically only generates 2 to 5 customers or business builders. It would also make sense then why statistics show that more than 90% of new distributors become discouraged and throw in the towel shortly after starting their business.
Here's the good news! If the traditional warm market approach hasn't worked for you, now you can try the new warm market approach! With advances in today's technology your new warm market can be bigger and better than ever. Bigger because you now have the ability to access millions of people and better because those people are actually looking for what you have to offer.
By targeting your marketing efforts on the Internet, you can participate in the ever growing and expanding Internet community. There are many tools and strategies to accomplish this, but a great place to start is your website – a lead capture website that is.
More than likely you already have a company provided Amway website, which is a great place to send your traditional warm market leads to for product purchases or company information. However, it is not the vehicle that will help to facilitate the generation of your new warm market.
A lead capture website is just one piece of strong internet marketing campaign. In addition to capturing information like the name suggests (i.e. name, phone, email) the content must be informative and relevant to the visitor as well as have a strong call to action, which increases the odds that your visitor will become a customer.
The great part about a lead capture website is that you can design it with one specific product in mind and then target that particular customer base. For example, you might choose to target athletes with a website focused solely on your sport nutrition products. You can talk about the benefits that the visitor might experience, ex. recovery, muscle building, energy, etc., and offer a compelling reason why they should try the products. You might have another lead capture website for anti-aging products, and so on.
You can drive your target market to your lead capture website through blogs, videos, articles, social media sites, forums and pay per click advertising just to name a few strategies. You can get creative and have fun with the many ways to drive traffic.
Understanding that leveraging the internet is a viable way to reach your new warm market is a step in the right direction; knowing how to leverage the internet and putting that knowledge to work has the potential to explode our business.
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