For digital marketing to work one must look towards the search engines.
A company must realise how the search engine works and how they can get their video or other digital imprint live with success.
Larger companies with bigger coffers tend to have an easier time getting their videos out there, but that doesn't mean the little guy cannot get some benefits.
In a recent study Danny Sullivan looked at how the search engines are faring and where one might consider putting their advertising campaigns for the most success.
He also looked at the trend for where all the search engines are headed.
Google: Google is by far the largest search engine in the world.
Is it too large? It all depends on who you ask.
Right now Google is in a fight with China to get into that market, and effectively take it over as they have others.
Baidu, unfortunately, is in the way and it is also a Chinese based company giving them favour.
So, on the one hand Google is definitely a large corporation, but on the other you have to recognise what it can do for you.
Advertising in Google is the best option since it has 70 percent of the search market, particularly in the US.
They are also the owner of YouTube, which helps with video applications for those going the digital marketing route.
They are not without their issues though as Twitter and Facebook grow gaining their own hold on the internet and advertising market.
Microsoft: Bing, as a re-launch of MSNs search engine was a good move.
Bing has in some ways captured the market again, but the chances of them beating Google for advertising are very low.
Microsoft still has to fight to make their way back to the top where they once sat.
They also only have 11.
3 percent of a share in search engine consumers.
It is worthwhile to use some digital marketing with Bing, but not as great as Google.
Yahoo: Yahoo has struggled ever since Google came into play.
It may have taken a while to convert consumers from Yahoo to Google, but eventually many left and have never come back.
Yahoo has a 17 per cent share in the search world.
They are also making deals with Microsoft that could chip away at their foundation.
Overall for digital marketing, advertisers should concentrate on Google.
A company must realise how the search engine works and how they can get their video or other digital imprint live with success.
Larger companies with bigger coffers tend to have an easier time getting their videos out there, but that doesn't mean the little guy cannot get some benefits.
In a recent study Danny Sullivan looked at how the search engines are faring and where one might consider putting their advertising campaigns for the most success.
He also looked at the trend for where all the search engines are headed.
Google: Google is by far the largest search engine in the world.
Is it too large? It all depends on who you ask.
Right now Google is in a fight with China to get into that market, and effectively take it over as they have others.
Baidu, unfortunately, is in the way and it is also a Chinese based company giving them favour.
So, on the one hand Google is definitely a large corporation, but on the other you have to recognise what it can do for you.
Advertising in Google is the best option since it has 70 percent of the search market, particularly in the US.
They are also the owner of YouTube, which helps with video applications for those going the digital marketing route.
They are not without their issues though as Twitter and Facebook grow gaining their own hold on the internet and advertising market.
Microsoft: Bing, as a re-launch of MSNs search engine was a good move.
Bing has in some ways captured the market again, but the chances of them beating Google for advertising are very low.
Microsoft still has to fight to make their way back to the top where they once sat.
They also only have 11.
3 percent of a share in search engine consumers.
It is worthwhile to use some digital marketing with Bing, but not as great as Google.
Yahoo: Yahoo has struggled ever since Google came into play.
It may have taken a while to convert consumers from Yahoo to Google, but eventually many left and have never come back.
Yahoo has a 17 per cent share in the search world.
They are also making deals with Microsoft that could chip away at their foundation.
Overall for digital marketing, advertisers should concentrate on Google.
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