There are many reasons why you might want to write an eBook.
But the one that matters is that writing an eBook is strategically the best decision.
What does strategic eBook writing mean? And why is it important? In this article, we're going to address the two key concepts behind an eBook strategy.
The first is that eBooks are simply a media for information products.
That's why we refer to our product as "teaching people to create learning content".
It's really not because we like long obscure descriptions.
"Information products" is really a very wide range of products.
In internet marketing terminology, however, information products usually refers to providing some form of learning to customers.
This can be videos, audios, or eBooks.
But what is it you're really selling? It isn't the video, audio or eBook...
it's the information or learning which you are providing.
That's what we call learning content.
Okay, I am simplifying here but you still get the concept.
There's no reason the same learning content can't be shared between video, audio or eBook.
Are you comfortable with that concept? Good, because that's a simple case of understanding the difference between content and media.
And it's mandatory for making strategic decisions about eBooks.
It's also wrong.
Why? Because it's too simple.
In reality the media has an influence on the content.
That's why most internet marketers are wrong when they tell you how to repurpose your content.
However, for the purposes of this article let's accept it as close enough for horseshoes and hand grenades.
And strategic decisions.
The second concept that is important is that of strategic value.
Let's face it, some topics and some niches are more important than others.
It really doesn't matter why.
But some niches will trigger your passion more than others.
Some niches will be more financially important than others.
And some niches will be more important to you on a reputation basis than others.
The more important a niche is from a reputation point of view, the more you need to write an eBook.
Not just a simple 20 page pamphlet.
But a full 60 to 100 page executive length book in digital form.
Why? Because an eBook is still the most reputation enhancing media you can use for your learning content.
Video and audio can't come close in reputation building to the good old fashioned book.
Even though they are better at producing learning! The more strategically valuable a niche is, the more you need to be involved.
For a low value niche, you may be able to outsource all the learning content.
Especially the non-personally identifiable media such as eBooks.
For a high value niche, it may be necessary for you to actually write your own eBooks.
Certainly that will be true for the other media where the presenter can be identified.
But the one that matters is that writing an eBook is strategically the best decision.
What does strategic eBook writing mean? And why is it important? In this article, we're going to address the two key concepts behind an eBook strategy.
The first is that eBooks are simply a media for information products.
That's why we refer to our product as "teaching people to create learning content".
It's really not because we like long obscure descriptions.
"Information products" is really a very wide range of products.
In internet marketing terminology, however, information products usually refers to providing some form of learning to customers.
This can be videos, audios, or eBooks.
But what is it you're really selling? It isn't the video, audio or eBook...
it's the information or learning which you are providing.
That's what we call learning content.
Okay, I am simplifying here but you still get the concept.
There's no reason the same learning content can't be shared between video, audio or eBook.
Are you comfortable with that concept? Good, because that's a simple case of understanding the difference between content and media.
And it's mandatory for making strategic decisions about eBooks.
It's also wrong.
Why? Because it's too simple.
In reality the media has an influence on the content.
That's why most internet marketers are wrong when they tell you how to repurpose your content.
However, for the purposes of this article let's accept it as close enough for horseshoes and hand grenades.
And strategic decisions.
The second concept that is important is that of strategic value.
Let's face it, some topics and some niches are more important than others.
It really doesn't matter why.
But some niches will trigger your passion more than others.
Some niches will be more financially important than others.
And some niches will be more important to you on a reputation basis than others.
The more important a niche is from a reputation point of view, the more you need to write an eBook.
Not just a simple 20 page pamphlet.
But a full 60 to 100 page executive length book in digital form.
Why? Because an eBook is still the most reputation enhancing media you can use for your learning content.
Video and audio can't come close in reputation building to the good old fashioned book.
Even though they are better at producing learning! The more strategically valuable a niche is, the more you need to be involved.
For a low value niche, you may be able to outsource all the learning content.
Especially the non-personally identifiable media such as eBooks.
For a high value niche, it may be necessary for you to actually write your own eBooks.
Certainly that will be true for the other media where the presenter can be identified.
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