Even if you do hire a professional for your SEO process, you do have to be aware that no one can ever care for your website the way you can.
Let's go over a few of the most common mistakes there are that are made in the SEO process, to help you keep a tight rein over everything that happens to your website.
Did you ever guess that using the industry terminology to describe a product could be the worst idea ever? For instance, a home appliances retailer might refer to refrigerators and washing machines with a single group term called white goods.
And yet, customers would never ever dream of using such a term to describe their refrigerator.
You want to make sure that your SEO process never places any importance on industry terminology.
It always has to be the customer's own language that wins out.
How do mistakes like the above occur in a business? Mainly, they occur because people often skip the keyword discussion part to their SEO process.
Brainstorming, getting everyone in the marketing department together to contribute all the keywords that your SEO process needs to be tuned to, is a step that just cannot be missed.
Tools such as Google Suggest or Soovle that give you suggested results from all the search engines out there (and Wikipedia and Answers.
com too) can be particularly useful.
One of the first things any SEO process gets down to doing is linking every URL on the website to a dedicated keyword theme (but never mapping keywords to URLs).
Not many businesses do this, but it can be useful.
You need to get out a list of your best keywords, and map each keyword one by one to the best landing page on the website for that keyword.
Each page needs to be optimized to its own keyboard set.
WordPress has nearly twenty million blogs that it serves.
While getting a blog out can be valuable SEO, doing it on a free service only makes your company look a little tightfisted.
With a premium blog service, you don't spend any more than a few dollars a year, and you can put in plug-ins and themes to your heart's content.
Using AdSense on WordPress is against their user policy too.
And remember, Google does not support the keywords meta-tag in ranking you.
You don't have to bother with it unless you just want to give your competitors a hand.
Let's go over a few of the most common mistakes there are that are made in the SEO process, to help you keep a tight rein over everything that happens to your website.
Did you ever guess that using the industry terminology to describe a product could be the worst idea ever? For instance, a home appliances retailer might refer to refrigerators and washing machines with a single group term called white goods.
And yet, customers would never ever dream of using such a term to describe their refrigerator.
You want to make sure that your SEO process never places any importance on industry terminology.
It always has to be the customer's own language that wins out.
How do mistakes like the above occur in a business? Mainly, they occur because people often skip the keyword discussion part to their SEO process.
Brainstorming, getting everyone in the marketing department together to contribute all the keywords that your SEO process needs to be tuned to, is a step that just cannot be missed.
Tools such as Google Suggest or Soovle that give you suggested results from all the search engines out there (and Wikipedia and Answers.
com too) can be particularly useful.
One of the first things any SEO process gets down to doing is linking every URL on the website to a dedicated keyword theme (but never mapping keywords to URLs).
Not many businesses do this, but it can be useful.
You need to get out a list of your best keywords, and map each keyword one by one to the best landing page on the website for that keyword.
Each page needs to be optimized to its own keyboard set.
WordPress has nearly twenty million blogs that it serves.
While getting a blog out can be valuable SEO, doing it on a free service only makes your company look a little tightfisted.
With a premium blog service, you don't spend any more than a few dollars a year, and you can put in plug-ins and themes to your heart's content.
Using AdSense on WordPress is against their user policy too.
And remember, Google does not support the keywords meta-tag in ranking you.
You don't have to bother with it unless you just want to give your competitors a hand.
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