Business & Finance Electronic Commerce

Video Marketing - Optimizing A Video For Promoting On Youtube - Part Three

Youtube has fast become one among the simplest free methods of selling your net website by using videos. But to realize the most effective results from YOUR video marketing there are some important steps to make positive you usually remember. To achieve guests to your web site you wish viewers watching your video. Here are some tips to make sure success.

In this article we will discuss the simplest video format for youtube, the dimensions, the upload method, and few things to be careful for.

After making your youtube video you wish to export or render your video. If you are working on a PC, the best format to export to is WMV. On a mac, it's QuickTime.

What about the scale (resolution) of your video? Does it matter?
If the goal is a clear video, then yes the output size DOES matter. A video on youtube.com is displayed at 425 (width) by 355 (height). The reason it's important to bear in mind, is as a result of if you produce a video on your computer at 720 X 480, then export (render) it to 360 X 240 (or smaller) then when it's encoded by youtube, it will be s t r e t c h e d. (Not a good thing.) What does a stretched video look like? Blurry.

If your video is half of your selling strategy, then clarity and quality are essential.

Although on a windows PC you'll be able to export your file to AVI format (that is the highest quality) you won't be able to upload it because it will be larger than the maximum allowable size. (One fast aspect note: the most length you may be permitting to upload is ten minutes duration.)

A compressed video must be used. The wmv format will perpetually offer good quality whereas reducing the dimensions of the file.

To avoid your video being stretched, export (render) it shut to the scale you created the video (typically 720 X 480). In the case of 720 X 480, the net version will be about 75%.

Do not render it to 360 X 240 as this is smaller than the web size. In the encoding process on youtube they can be INCREASING the scale by roughly fifty% of the file you have got uploaded. It's best to create it close to - or a little bigger than the scale they can show it at. Then it can be REDUCED if necessary throughout the encoding process instead of stretched.

Once your video rendering is finished, then it is time to preview it on your computer. Check it on your laptop before uploading, to create certain it's clean, and all your effects are exactly as expected.

Now it's time to upload.
Once logging in to your account, click the button on the left UPLOAD A VIDEO. Once typing your title, description, tags, and inserting it in a class, now you are ready to upload the file. Uploading itself could take a few minutes relying on the scale of the file.

Before jumping off to another site to promote your new creation we have a tendency to still would like to test a few things first. Wait until the video has been added to the site. (This could take a jiffy to a half hour.)

You will recognize your video is prepared to be previewed on-line when a very little part of your video is currently viewable within the preview screen and also the title of the video is currently clickable.

Will the image represent well the content of your video? If not you may have to make a few changes to the video and upload it again. But editing an existing video on youtube isn't allowed you'll have to start out from the 1st step once more (as if you were uploading a brand new video.)

If the preview image on the screen is suitable currently it's time to observe your video.

Will the online version of your video look as good as the one you watched? If thus, you are done and ready to start selling and promoting your new video.

If it's blurry, then it will be necessary to go back to your editing software and re-render to another format or size; then repeat the method over again. If it's a necessity to do this, be sure to delete the initial video you uploaded so you don't have two versions of the identical video (one smart one and one bad one).

In a recent experiment I uploaded 3 selling videos. The sole difference between the 3 files was the size that I rendered to. One was sized at a hundred% (720 X 480). The second was sized at seventy five% (which in this case is very close to the scale that is used on the youtube site. The third was at 50% (keep in mind that if I was to use 50% then as I upload it, the net web site will increase its size). The first 2 were nearly identical. However the one that was reduced had a small blurry look around the whole video.
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