Recently, there has been a light falling of consumer confidence as companies operating in the skin care product market are concentrating on offering cheaper alternatives to their usual skin care regimes. Personal own-brand products also rose in popularity. Though there has been a slight dip in the consumer confidence, the skin care industry is still projecting a growth in sales.
In fact, it is projected to reach market sales of at least 121 billion USD in 2016. Furthermore, Forbes.com reported that the top 10 strongest beauty brands are valued at nearly 60 billion dollars USD. The beauty ranking was determined by a five - year revenue forecasts, brand strength as measured by customer loyalty and willingness to pay a price premium, royalty rates, market share and current market share.
Though we won't look at all top ten brands, we will explore the top three brands; and why they are considered the strongest brands in the industry.
Top Skin Care Products - Olay Regenerist
Olay Regenerist is a facial anti - aging brand that is owned by Proctor and Gamble with sales reaching at least 103 million US dollars. Globally, the brand value is said to be at least 11.8 billion dollars.
The brand will be celebrating its 60th anniversary this year. Its success is due to the importance of consumer loyalty over generations. Managing director of Brand Finance USA, Elise Neils said "Consumers are loyal to brands because of the trust factor, which is especially important in beauty products."
Due to this loyalty, Olay is the number one skin care company.
Top Skin Care Products - Avon
Avon is the number two company despite having struggles in 2011 when the stock dropped 45%. Furthermore, the brand fell by 22% last year but still remained strong at $7.9 billion.
The brand remains at number two spot, because of the loyalty of its consumer base. Neils says Avon's growth overseas and commitment to women's empowerment provided them a means to make a living in developing countries, which helped to resonate among women globally.Top Skin Care Products - L'Oreal
L'Oreal this year moved up to number three spot. Founded by Eugene Schueller in 1909. Today, the company enters a multiple - faceted quality framed by different ethnic origins, inspirations and expectations that reflect the world's intrinsic diversity. It has a portfolio of many powerful, international brands. In fact, it produces 28 international brands.
Top Skin Care Products - Organic Products
These three companies have shown that it is a lucrative business. Success is possible by joining the industry, and there are other healthier alternatives to the industry without the additives that many skin companies add to their products.
Moringa is a plant said to be a beautician and healer to those that understand the benefits of this product. Furthermore, if you would like to learn how to take part in this billion dollar pie and earn your products for free then click on top skin care products.
Furthermore, if you would like to earn a free report on the health industry then click here.
Mr. Terry Valdez is a professional marketer dedicated to the success of personal growth; financial growth; and health and wellness of individuals. His passions are educating people towards healthier lifestyles while helping people towards a financially free future. To download his free report, please click here to learn on how you can gain a healthier lifestyle that can lead towards financial freedom.
In fact, it is projected to reach market sales of at least 121 billion USD in 2016. Furthermore, Forbes.com reported that the top 10 strongest beauty brands are valued at nearly 60 billion dollars USD. The beauty ranking was determined by a five - year revenue forecasts, brand strength as measured by customer loyalty and willingness to pay a price premium, royalty rates, market share and current market share.
Though we won't look at all top ten brands, we will explore the top three brands; and why they are considered the strongest brands in the industry.
Top Skin Care Products - Olay Regenerist
Olay Regenerist is a facial anti - aging brand that is owned by Proctor and Gamble with sales reaching at least 103 million US dollars. Globally, the brand value is said to be at least 11.8 billion dollars.
The brand will be celebrating its 60th anniversary this year. Its success is due to the importance of consumer loyalty over generations. Managing director of Brand Finance USA, Elise Neils said "Consumers are loyal to brands because of the trust factor, which is especially important in beauty products."
Due to this loyalty, Olay is the number one skin care company.
Top Skin Care Products - Avon
Avon is the number two company despite having struggles in 2011 when the stock dropped 45%. Furthermore, the brand fell by 22% last year but still remained strong at $7.9 billion.
The brand remains at number two spot, because of the loyalty of its consumer base. Neils says Avon's growth overseas and commitment to women's empowerment provided them a means to make a living in developing countries, which helped to resonate among women globally.Top Skin Care Products - L'Oreal
L'Oreal this year moved up to number three spot. Founded by Eugene Schueller in 1909. Today, the company enters a multiple - faceted quality framed by different ethnic origins, inspirations and expectations that reflect the world's intrinsic diversity. It has a portfolio of many powerful, international brands. In fact, it produces 28 international brands.
Top Skin Care Products - Organic Products
These three companies have shown that it is a lucrative business. Success is possible by joining the industry, and there are other healthier alternatives to the industry without the additives that many skin companies add to their products.
Moringa is a plant said to be a beautician and healer to those that understand the benefits of this product. Furthermore, if you would like to learn how to take part in this billion dollar pie and earn your products for free then click on top skin care products.
Furthermore, if you would like to earn a free report on the health industry then click here.
Mr. Terry Valdez is a professional marketer dedicated to the success of personal growth; financial growth; and health and wellness of individuals. His passions are educating people towards healthier lifestyles while helping people towards a financially free future. To download his free report, please click here to learn on how you can gain a healthier lifestyle that can lead towards financial freedom.
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