- 1). Contact the journalist or producer in charge and ask a few simple questions, including how long the interview will be, where she will hold it and which kinds of questions might be asked. Find out what interests her about you or your topic so you'll have an idea about what kinds of questions you will be asked on-air.
- 2). Give the interviewer as much recent information regarding your topic as possible. Ask whether he would like to focus on the historical aspect of the subject at hand, or what is happening currently. The more information you have about the questions, the more prepared you will be.
- 3). List two or three key points you want the audience to hear. Duke University's communications department suggests emphasizing your points "with an anecdote, example or factoid that will stick in people's minds."
- 4). Gather a few of your colleagues and make a list of questions that might come up during the interview. Include questions that might be controversial or possibly put you or your organization in a bad light, so you can prepare a proper response. Not responding to tough questions or saying "No comment" will not further your cause.
- 5). Craft direct and to-the-point answers. Write them down and read them aloud, timing yourself to ensure brevity. Practice responses with a coworker or friend, and remember to focus on the person asking the questions. According to public relations firm DPK, "A powerful steady gaze speaks volumes about your trustworthiness." Also, the more you practice your answers, the less likely that you'll hesitate on camera, which could hurt your credibility.
- 6). Dress appropriately for the message you wish to convey. If you're representing a volunteer organization, wear a neat, clean T-shirt or jacket with the image emblazoned on it. If you're giving a professional response, dress in conservative business attire. Stay away from brash colors that could explode on camera; instead, choose navy blues, forest greens or maroons. Avoid wearing loud jewelry or shiny fabrics.
- 7). Show up 20 minutes early to gather your thoughts, meet the interviewer and review any last-minute items. Get a good night's sleep so you arrive refreshed and lively. The camera will magnify tiredness and stress, so do your best to appear engaged, steady and calm during the interview process.
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