You've seen those sales pages - "Buy my secret system and discover how I made $9,716.
41 while I slept!" (specifying an exact amount like that is supposed to build credibility).
Are those claims real? Common sense says no, but it's so tempting to believe that someone really is selling the secret to wealth for just $47.
Assuming the person selling the information really did make that amount of money quickly, the math of selling it for so little just doesn't add up.
Suppose you discovered a secret that allows you to make $10,000 a month for very little work.
In order for you to be tempted to reveal this secret, you'd have to think you can make more than $10,000 a month selling it (or make that same amount with less work).
Let's imagine you decide you could sell this information in an ebook for $50.
In order to equal the $10,000 you make using the information, you would have to sell 200 copies of that ebook a month.
Selling that volume in ebooks a month is certainly not unheard of in the internet marketing world, but how much time and effort goes into selling 200 ebooks a month? More time and effort than it takes to make $10,000 using your information? How many ebook copies would you have to sell a month for the extra aggravation of handling customer support and marketing for the ebook to be worth it? 500, 1000? How many more would you have to sell to make $10,000 a week or $10,000 a day like so many internet marketers claim? That's the math you have to do when evaluating someone's "I'll make you rich" claims.
If the information is valid and if you can use it to make money yourself, why does the author think they can make more money selling the information than using it?
Buy that ebook if you want to, just realize the author is making more money selling the ebook to you than they are in using the information it contains themselves...
41 while I slept!" (specifying an exact amount like that is supposed to build credibility).
Are those claims real? Common sense says no, but it's so tempting to believe that someone really is selling the secret to wealth for just $47.
Assuming the person selling the information really did make that amount of money quickly, the math of selling it for so little just doesn't add up.
Suppose you discovered a secret that allows you to make $10,000 a month for very little work.
In order for you to be tempted to reveal this secret, you'd have to think you can make more than $10,000 a month selling it (or make that same amount with less work).
Let's imagine you decide you could sell this information in an ebook for $50.
In order to equal the $10,000 you make using the information, you would have to sell 200 copies of that ebook a month.
Selling that volume in ebooks a month is certainly not unheard of in the internet marketing world, but how much time and effort goes into selling 200 ebooks a month? More time and effort than it takes to make $10,000 using your information? How many ebook copies would you have to sell a month for the extra aggravation of handling customer support and marketing for the ebook to be worth it? 500, 1000? How many more would you have to sell to make $10,000 a week or $10,000 a day like so many internet marketers claim? That's the math you have to do when evaluating someone's "I'll make you rich" claims.
If the information is valid and if you can use it to make money yourself, why does the author think they can make more money selling the information than using it?
- It's a scam.
The only way the author is making money is by selling the ebook. - The information is outdated.
For whatever reason, the income figures that the author is touting to sell the information aren't repeatable. - Marketing and selling the ebook is either much less work than using the information or makes the author much more money than using the information.
Buy that ebook if you want to, just realize the author is making more money selling the ebook to you than they are in using the information it contains themselves...
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