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African Fashion continues to break new ground

As it weaves it way through cities and communities in West Africa, the Caribbean, the United States and the black Britain, the book highlight a dazzling arrays of cross-cultural pattern and changes in the medium of dress and hairstyle.

The attention to the tiny details that catch your eye; the refinement, inflections and accents that makes an impression; the subtle traffic of signs taken out of one code and translated into another; all suggest that black style is not the uniform of unchanging ethics ‘essence', but is best understood as an act of aesthetics agency inscribed into a material world of vast social disparity.

The idea of ‘African Style' has an ambiguous history that is relevant here. Because it concerns the formal and expressive aspect of communication rather than the material substrate or medium, ‘style lies at the heart of classifications and categorization that distinguishes one artist, or movement, or period, from another.

The ability to compare and contrast depends on the grouping of objects according to shared stylistic features. On the other hand the ‘artistic will' that was held to express itself as the collective spirit of the age was regularly identified in the evolution pattern of the nineteen-century sciences, by an ethicist view of ‘style' as synonymous with group spirit or ‘ethnos'. Such thinking was challenged by, among others, the linguistic perspective that saw ‘style' as a semiotic issue of formal variation within a shared discourse.

As the term entered into the investigation of sub-cultural identities in post war sociology, the expressive subject of style, once identified with entire nations, people and historical periods, and then with schools, and salons and individual artists, was now re-cast in the parade of post-war youth cultures that drew their inspiration from black American British sources.

Inviting us to examine what is ‘black' about the black style in question,

Bertha Kaliyoyo and her exquisite African Clothing found on Berthfashion.com show the insight to be gleaned from giving an equally close quality of attention to both the social, historical and cultural contexts in which meaning are fixed by stylistic choices, and to the material substrate-skin, hair, fabrics-that style works upon and cuts into when it inscribes itself into the culture.

To the extent that ‘African Style' is globally recognised today, it is an object of shared fascination across the board, and the dynamic interplay of aesthetic inventiveness and material context is as volatile and unpredictable as ever. In showcasing the creative possibilities of black British style, in the accompanying exhibition, the victoria and albert museum holds a mirror to the changing face of our surroundings.
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