In recent history, there is a number of beguiling accounts or airlines and Scandinavian Airlines is one that has a zigzag of events. If an airline can manage to stay in operation across many decades, than that attests to something worthy of note. Around the world, the airline industry is one of the most grueling and that is a straightforward justification.rnrnAlong with an array of stresses, you have to deal with very narrow profit margins. Most of the time, the aviation business is aligned rather close with and depending upon the force of economies locally as well as globally. Airline companies go along with business phases during both the affluent and the unfortunate times. So with that said, let us take a look at Scandinavian Airlines and learn more about this unique company.rnrn42 Billion Swedish Krona, SEK, was the number of revenues reported by Scandinavian Air in the fiscal year 2006. In 2006 alone, they carried over 25 million domestic and international travelers. That statistic earned the company a place on the list of the top 10 in Europe and coming in at number nine. A large part of that success was due to smart mergers and acquisitions for SAS. The Star Alliance Group is an aviation consortium of which, SAS is a founding member. The innovative strategy of joining forces with many other airlines over the last half century has paid off in a number of ways for SAS. Marketing and brand awareness are key to the success of any airline. Scandinavian Airlines created a tremendous coup in world wide brand awareness during the mid 1950s. One of the first routes over the North Pole was a maiden flight to Los Angeles on the western United States coast line. Scandinavian airlines branded their worldwide "round the world service" with their flights over the North Pole landing in Los Angeles, California. Tokyo, Japan; Anchorage Alaska, and Copenhagen are among the destinations available on this route.rnrnThe terrorist threats and 9/11 garnered massive changes involving security. In 2006, the Swedish division of SAS implemented a biometric fingerprint identification system to augment and bolster existing security measures. Sweden was the only place to use that particular system. To match the luggage with the correct owner the biometric system is being used. SAS Norway has started using this system, but makes it very clear to passengers that it is strictly voluntary. rnrnIt is clear that the aggressive acquisition efforts of Scandinavian Airlines has paid off over the years. During the 90's they were instrumental in the creation of the global Star Alliance group of airlines. To provide extra financial security and to increase the capabilities of each airline the business coalition exists. The approach of strength in numbers is understandable in the hyper competitive world of air travel and aviation. Denmark, Sweden and Norway are three of the divisions of the SAS since the late 1990's. In conclusion, the SAS Global is the international flight division.

If you beloved this article and also you would like to obtain more info concerning New Orleans Vacation Condos [http://scratchweb.nl/wiki/User:Stewart5838] please visit our web site.