For the internet small business site visitor the information itself is not anymore important, because the Internet is full of it. To be able to build strong brands the internet small business marketers must offer experiences, i.e. they have to be able to win the user loyalties.
1. The Personal Experience Is Something, The Content Is Boring.
If we put the facts into the Maslow need hierarchy, they will be put on the first step of the stairs. That was enough some years back, but the internet surfers have climbed the ladders upwards and want more experiences, more emotions and more personality.
The social media sites are winning more users from the traditional internet kings, like from the search engines. The reason is simple. The social media offers deeper user experience, because the users can pick the links and sites they want to follow. The shareable content, which offers great user experience is the name of the game. The viral marketing rules.
2. Build Great Experiences, Distinguish, Be Shareable And Earn The Loyalty.
The Internet sites are mostly free to use. This means that the term user loyalty gets a new meaning. How easy it is to change from one site to another one? Just a push of a button. But if an internet small business marketer succeeds to build an experience into the thoughts of the visitor, that means loyalty, the user will share the content and he will most probably come back. Sounds like an effective way to build the brand.
3. There Is No Durable Content Anymore.
Everything is changing, on the move. All sites are full of links and buttons, so that the reader gets more information about the topic. This means, that it is so easy to leave the page, if another hyperlink text is more interesting. Only the great emotional experiences can solve this problem, because when a person likes the experience, he will come back. We always trust on our feelings.
4. How To Build Experiences?
It requires, that the admin person, an internet marketer, knows his target audience well enough, their needs, wants and values. Then he tries to build the visitor experience so well as he can. He just have to trust on himself, there is no other route.
5. The User Ecosystems Rule The Internet Usage.
As said, people need more than just the boring information, they need an ecosystems, which support their own needs and wants. These ecosystems are on a constant move and their popularity either increases or decreases all the time. The most popular sites lose their popularity, like the old rock starts, and the new systems appear.
Can you imagine what would happen, if the search engines would lose their positions and the social sites, like Facebook and Twitter, would take the lead as the main hubs to find information online? Think how big change this would be. Also the small internet businesses should follow the big waves to be ready to change their own offers.
1. The Personal Experience Is Something, The Content Is Boring.
If we put the facts into the Maslow need hierarchy, they will be put on the first step of the stairs. That was enough some years back, but the internet surfers have climbed the ladders upwards and want more experiences, more emotions and more personality.
The social media sites are winning more users from the traditional internet kings, like from the search engines. The reason is simple. The social media offers deeper user experience, because the users can pick the links and sites they want to follow. The shareable content, which offers great user experience is the name of the game. The viral marketing rules.
2. Build Great Experiences, Distinguish, Be Shareable And Earn The Loyalty.
The Internet sites are mostly free to use. This means that the term user loyalty gets a new meaning. How easy it is to change from one site to another one? Just a push of a button. But if an internet small business marketer succeeds to build an experience into the thoughts of the visitor, that means loyalty, the user will share the content and he will most probably come back. Sounds like an effective way to build the brand.
3. There Is No Durable Content Anymore.
Everything is changing, on the move. All sites are full of links and buttons, so that the reader gets more information about the topic. This means, that it is so easy to leave the page, if another hyperlink text is more interesting. Only the great emotional experiences can solve this problem, because when a person likes the experience, he will come back. We always trust on our feelings.
4. How To Build Experiences?
It requires, that the admin person, an internet marketer, knows his target audience well enough, their needs, wants and values. Then he tries to build the visitor experience so well as he can. He just have to trust on himself, there is no other route.
5. The User Ecosystems Rule The Internet Usage.
As said, people need more than just the boring information, they need an ecosystems, which support their own needs and wants. These ecosystems are on a constant move and their popularity either increases or decreases all the time. The most popular sites lose their popularity, like the old rock starts, and the new systems appear.
Can you imagine what would happen, if the search engines would lose their positions and the social sites, like Facebook and Twitter, would take the lead as the main hubs to find information online? Think how big change this would be. Also the small internet businesses should follow the big waves to be ready to change their own offers.
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