We hear it over and over again.
The power is in the list.
But is that really true? On the one hand, having a large list that receives your messages is certainly better than having no one.
But the real driver of success is the quality of your list.
Thus the most important question is how do we get more qualified visitors to opt-in? The painfully obvious answer is to offer them something of value in exchange for their contact information.
This might be a free report, a video or an interactive survey.
With all the choices that are available it's always amazing to me that when I critique websites that less than 20% of them have any sort of compelling offer.
I've asked a number of business owners why they don't do this and about half of them say that they tried doing so but that it didn't work.
Why visitors don't request your free offer can depend upon a wide range of variables, but here's one that you can fix very easily.
By taking this simple step you'll probably boost conversion by up to 33%.
Over time that represents a lot of new people in your opt-in list.
Typically people put the box to request the free offer in either the top or down at the very bottom of their webpage.
I've found that conversion will increase dramatically if you have your request button in two different places.
The first is the upper right hand corner.
The reason this works is that most people are right-hand dominant and as a result their eye automatically is drawn to the upper right hand corner of the page.
However instead of just a plain old box or boring rectangular form, why not use a starburst or some other eye-catching form? Have it appear in a contrasting color to the dominant color that appears on your page.
That's tip number one.
The second tip is to communicate the offer in the actual copy of your webpage itself.
Ideally you want to weave the offer right into the text that's on the page.
For example I'll often use a transition sentence such as, "You can learn precisely how I use a simple strategy to overcome reluctance and take action by taking these simple steps.
" That leads to a box that appears right in the middle of the page with a compelling headline that promotes the free report.
If you have your offer appear twice, once in the upper right hand corner and in the text itself you'll notice that the percentage of high quality visitors that turn into subscribers begins to immediately rocket upwards.
The power is in the list.
But is that really true? On the one hand, having a large list that receives your messages is certainly better than having no one.
But the real driver of success is the quality of your list.
Thus the most important question is how do we get more qualified visitors to opt-in? The painfully obvious answer is to offer them something of value in exchange for their contact information.
This might be a free report, a video or an interactive survey.
With all the choices that are available it's always amazing to me that when I critique websites that less than 20% of them have any sort of compelling offer.
I've asked a number of business owners why they don't do this and about half of them say that they tried doing so but that it didn't work.
Why visitors don't request your free offer can depend upon a wide range of variables, but here's one that you can fix very easily.
By taking this simple step you'll probably boost conversion by up to 33%.
Over time that represents a lot of new people in your opt-in list.
Typically people put the box to request the free offer in either the top or down at the very bottom of their webpage.
I've found that conversion will increase dramatically if you have your request button in two different places.
The first is the upper right hand corner.
The reason this works is that most people are right-hand dominant and as a result their eye automatically is drawn to the upper right hand corner of the page.
However instead of just a plain old box or boring rectangular form, why not use a starburst or some other eye-catching form? Have it appear in a contrasting color to the dominant color that appears on your page.
That's tip number one.
The second tip is to communicate the offer in the actual copy of your webpage itself.
Ideally you want to weave the offer right into the text that's on the page.
For example I'll often use a transition sentence such as, "You can learn precisely how I use a simple strategy to overcome reluctance and take action by taking these simple steps.
" That leads to a box that appears right in the middle of the page with a compelling headline that promotes the free report.
If you have your offer appear twice, once in the upper right hand corner and in the text itself you'll notice that the percentage of high quality visitors that turn into subscribers begins to immediately rocket upwards.
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