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Network Marketing - The Path to The Holy Grail

Every person who enters network marketing does so in the belief that they will succeed. Nobody sets out to fail but the harsh reality is that many do just that. It doesn't have to be that way. There is a clearly defined path that leads to success and untold wealth. Those who choose to follow this path are destined to become the shooting stars of the industry, those who don't will fail or forever be grinders.

If you haven't yet managed to build up any momentum as a network marketer, if you recruit new members but they don't duplicate or if you feel you should be earning more, chances are it isn't entirely your fault. The good news is that, provided you recognise things aren't working and so long as you're willing to make some changes you can turn things around.

So why do so many fail? Well, the underlying reason is that the vast majority simply join the wrong company. Selecting the right organisation is absolutely vital. It is crucial that you join a company that is set for exponential growth because if not how can you expect your income to grow exponentially? No matter how hard you work it won't happen. If you find yourself stuck in an organisation that shows no sign of achieving exponential growth you have two choices - continue to be a grinder or get out and start again by carefully selecting a new company but make sure it's not one of the following four categories.

Category 1 to avoid are the sprinters. Sure, they set off fast but after a short time they run out of steam or more likely the regulators catch up with them and close them down. Examples of these opportunities include chain letters, the aeroplane game, the magic gas pill and a host of other get-rich-quick schemes that cannot remotely be describes as network marketing. These are illegal scams and to be avoided at all cost.

Category 2 are the mature companies. Whilst they may be respected, successful organisations the true wealth creating opportunities disappeared years ago during their foundation stage. You could probably make some money with one of these companies but it will be hard work for little reward.

Category 3 are the also-rans. These are companies that talk a good game but you'll find they tend to have been around for a long time without ever taking off or looking remotely like hitting exponential growth. It might be that their products are not right for the industry, their compensation plan is flawed or perhaps they are just badly managed or under capitalized.

Category 4 are the companies geared to retailing. These include party plans, water purifiers, legal plans and insurance. This is more direct selling than true network marketing and these business models cannot create true wealth.

If you are currently involved in any of the above categories you would be well advised to bale out and search instead for the Holy Grail of network marketing companies. These are the emerging giants that are set to become the next billion dollar success stories because they have everything in place to hit exponential growth. Find one of these, join and you're well on the way to creating a legacy position and substantial wealth.

So how do you recognise these emerging giants? Well, success leaves clues, there are clear signs that act as indicators. For a start, if a number of the superstars of the industry join a new company that is a sure sign that they feel it's destined for greatness. Next you need to examine the company's products. Are they unique, first-to-market, highly consumable and do they have a wow factor? Tick all those boxes and you could well be on to something.

Another crucial component is financial strength. Look for a company that is properly capitalized. It is a fact that many start-up companies simply do not have enough capital to survive potential periods of adversity. So if you discover a company that looks like it could be going places you need to do a little due diligence to make sure it has strong financial backing.

The management structure of any company is a key element. Here you are looking for an organisation that has been smart enough and financially able to cherry pick from the best in the business. You want a company that is led by proven entrepreneurs and executives who have a track record showing they have the passion, drive, vision and initiative to oversee growth and development.

Next you must be totally convinced by the compensation plan because this is going to determine how much money you can potentially earn. If it seems not to reward correct behaviour then members will soon become disillusioned and there is then a danger the whole structure could collapse. A well designed compensation plan that fairly rewards success is another clear indicator that a company is set to achieve rapid growth.

Finally there needs to be strong field leadership from top to bottom with a simple, proven duplicable system in place that anyone can follow. Add to that effective training and the availability of good recruitment tools to assist members as they build their businesses and that completes another important part of the whole structure.

So, whether you are currently struggling in network marketing or considering taking the plunge it is essential that you carefully search for and join a Holy Grail company. Without doubt that is the key to giving yourself the greatest chance of achieving success and the opportunity to earn more money than you ever dreamed possible while at the same time enjoying time freedom. Such companies exist, find one and it could be the start of a new and rewarding future for you.
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