Online Marketing (or Internet Marketing as some call it) is becoming a powerful force that business owners use to promote and brand their products and services. However, to utilize this force properly a person must be able to successfully market them and be noticed online by search engines and other sites alike. Here are 5 different ways to do so:
1. Be sure to establish a title, description, and keywords in your website: Hopefully you have a website to promote your products and services. If not it's strongly suggested to have one. A website consist of mainly HTML coding. In the coding there are three sections to look for- Title, Description, and Keywords (usually web hosts take care of this by asking you for this information).
€ € Title: A title is basically what shows up on the top of the Internet Browser and identifies your page to readers.Also people will see this when your website appears in search engine results.
€ € Description: as the name suggests it describes your website to readers when your website appears in search engine results after the title.
€ € Keywords: Those are the keywords that you want your website to appear when people use in search engines. Example if your website is about spices you want people to find you when they type "spices" or "spices xxx" where the xxx is your city/state/country.
By taking care of this, you have done what's called "On-Page Optimization". This helps search engines place your site in the correct category and people to find you when searching the appropriate keywords to match yours.
2. Submit your website to different Search Engines: This is part of what's called "Off-Page Optimization" where you are optimizing outside of your webpage design and coding to better rank your website in search engine results and be found easily. Even though Google is currently the most popular search engine, there are many others that are popular as well such as Yahoo, Bing, AltaVista, and many others that can be found herehttp://www.thesearchenginelist.com/. The more you submit to, the more places potential clients can look for you in.
3. Submit your website to Directories: Directories are where websites are grouped based on their respective industry / field of service. Those websites are usually very popular since people use them to find businesses within a particular field. Example would be Yellow Pages. There are many others such as 411, White Pages, DMOZ, Canadian Business Directory, and many others. Placing your website with those directories earn your site more credibility with search engines, as well as help people find your business.
4. Social Media Marketing: Social Media sites are those where people socialize and websites become a social dialogue site. An extremely popular example would be Facebook. There are many other popular sites such as Linkedin, Twitter, Digg, Four Square, and many others. Creating a site for your self / business within those social sites opens a new market for you, opens a new window of communications with your customers, and earns you extra credibility points with Search Engines making it easier to find you on top listings. Here is a list of Social Networking Siteshttp://en.wikipedia.org/wiki/List_of_social_networking_websites
5. Blogs and Articles: Write blogs and articles regarding your industry, services, or your products. You can place them on your own website in a news/blog section, or even blogging and articles site. Writing blogs and articles earns you credibility with customers and potential clients as a knowledgeable business professional in your field. It also helps search engines to find your site and places it on top results. There are blogging and articles sites such as WordPress, Blogger, Ezine, and many more.
There are many more things that can be done to help customers find you such as emailing and link exchange with different websites. The above ways though are usually the most popular to help you be found on the World Wide Web. Hope this article gave you a boost to start your quest of being found by potential and existing clients.
1. Be sure to establish a title, description, and keywords in your website: Hopefully you have a website to promote your products and services. If not it's strongly suggested to have one. A website consist of mainly HTML coding. In the coding there are three sections to look for- Title, Description, and Keywords (usually web hosts take care of this by asking you for this information).
€ € Title: A title is basically what shows up on the top of the Internet Browser and identifies your page to readers.Also people will see this when your website appears in search engine results.
€ € Description: as the name suggests it describes your website to readers when your website appears in search engine results after the title.
€ € Keywords: Those are the keywords that you want your website to appear when people use in search engines. Example if your website is about spices you want people to find you when they type "spices" or "spices xxx" where the xxx is your city/state/country.
By taking care of this, you have done what's called "On-Page Optimization". This helps search engines place your site in the correct category and people to find you when searching the appropriate keywords to match yours.
2. Submit your website to different Search Engines: This is part of what's called "Off-Page Optimization" where you are optimizing outside of your webpage design and coding to better rank your website in search engine results and be found easily. Even though Google is currently the most popular search engine, there are many others that are popular as well such as Yahoo, Bing, AltaVista, and many others that can be found herehttp://www.thesearchenginelist.com/. The more you submit to, the more places potential clients can look for you in.
3. Submit your website to Directories: Directories are where websites are grouped based on their respective industry / field of service. Those websites are usually very popular since people use them to find businesses within a particular field. Example would be Yellow Pages. There are many others such as 411, White Pages, DMOZ, Canadian Business Directory, and many others. Placing your website with those directories earn your site more credibility with search engines, as well as help people find your business.
4. Social Media Marketing: Social Media sites are those where people socialize and websites become a social dialogue site. An extremely popular example would be Facebook. There are many other popular sites such as Linkedin, Twitter, Digg, Four Square, and many others. Creating a site for your self / business within those social sites opens a new market for you, opens a new window of communications with your customers, and earns you extra credibility points with Search Engines making it easier to find you on top listings. Here is a list of Social Networking Siteshttp://en.wikipedia.org/wiki/List_of_social_networking_websites
5. Blogs and Articles: Write blogs and articles regarding your industry, services, or your products. You can place them on your own website in a news/blog section, or even blogging and articles site. Writing blogs and articles earns you credibility with customers and potential clients as a knowledgeable business professional in your field. It also helps search engines to find your site and places it on top results. There are blogging and articles sites such as WordPress, Blogger, Ezine, and many more.
There are many more things that can be done to help customers find you such as emailing and link exchange with different websites. The above ways though are usually the most popular to help you be found on the World Wide Web. Hope this article gave you a boost to start your quest of being found by potential and existing clients.
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