Business & Finance Electronic Commerce

How to Write E-Commerce Product Descriptions That Work

Writing a product description is simply making a list of the product's e-commerce specifications and features.
It appeals to your customers to make informed decisions whether or not to buy your product.
It is the ultimate deciding factor in a purchase, make sure to do it right.
Focus on your target customer Write a product description targeting your target customers in mind.
Address your ideal buyers directly and personally as if you are having a conversation with them.
When writing product descriptions, think of it as talking to your ideal buyer and what would you say if you are talking to them face-to-face.
Some of the aspects you need to consider are the following:
  • Gender
  • Age
  • Regional area
  • Social status
Feature the benefits When buying a product, the first thing I look for are its features and why can I benefit from it.
So when selling products, don't focus on defining most of its features and specifications, think of it as what would your customers benefit from your product.
This is why you need to focus on the benefits of each feature.
When highlighting the benefits, don't think of it as selling the product, but selling the experience.
Less is more When writing a product description, consider only these main points:
  1. Describe the product
  2. Help make the reader make informed decisions
  3. SEO
A product description should be only at about 150 to 300 words.
Keep your descriptions as short as possible because customers need that information fast.
Not only that, it keeps you focused on the information needed and helps you write more important features of the product.
Appeal to their imagination If you describe your product description as if they already own the product, their desire to grab one increases.
As an e-commerce website, it is critical to make them imagine as if they were holding the product and using it already.
Let the readers feel what it would be like to own your product.
Avoid generic phrases Most of the time, if we are stuck with words while writing product descriptions we end up with bland, and generic phrases like "excellent shoes".
What's not to like about these catch phrases? You see these phrases all the time that customers might think: "Sure...
everybody says that".
Our goal is to stand out from the rest, so make a product description that gives you an impression of quality.
So instead of writing generic phrases, use an even better approach.
Make each of your description define "excellent" even further.
Use sensory words You've seen it in restaurants, chocolates, and even sumptuous desserts.
What makes them appealing? They use sensory words.
Sensory words get the customers to use most of their senses by making them experience the copy while reading.
Think about the words like smooth, crispy, or velvety.
Does that make you crave for the product? As an e-commerce website, you need to sell a product in order to survive online.
One way to sell a product is to craft a well-written description that appeals to your customers and makes them want to buy it.
SHARE
RELATED POSTS on "Business & Finance"
Did You Know That You Can Make Money Online Marketing Only One Merchant's Affiliate Program?
Did You Know That You Can Make Money Online Marketing Only One Merchant's Affiliate Program?
Creating A Website Development Agreement
Creating A Website Development Agreement
Hide My IP Address - Two Easy Techniques To Surf The Web Anonymously
Hide My IP Address - Two Easy Techniques To Surf The Web Anonymously
Profitable Traffic Building - 7 Ways to Make Money With Traffic Building
Profitable Traffic Building - 7 Ways to Make Money With Traffic Building
Improving Your Visibility On The Internet
Improving Your Visibility On The Internet
Opencart Template-user Friendly Solution For All Ecommerce Websites
Opencart Template-user Friendly Solution For All Ecommerce Websites
How To Obtain Opportunity Seeker Leads Effectively
How To Obtain Opportunity Seeker Leads Effectively
How To Build Traffic - Both Free And Paid
How To Build Traffic - Both Free And Paid
What Can Website Design Companies Do For My Small Business?
What Can Website Design Companies Do For My Small Business?
Where Can You Get Mlm Business Leads
Where Can You Get Mlm Business Leads
Clueless in Starting an Online Business? Read This
Clueless in Starting an Online Business? Read This
Optimizing Web Design Concepts
Optimizing Web Design Concepts
Affiliate Marketing - Newbie Basics
Affiliate Marketing - Newbie Basics
How to Start Making Money Online - One Easy Suggestion
How to Start Making Money Online - One Easy Suggestion
Making Money With Affiliate Programs
Making Money With Affiliate Programs
How To Get FREE Traffic Agents
How To Get FREE Traffic Agents
Make Use Of Cheap Web Hosting ServicesEnjoy Quality Ones
Make Use Of Cheap Web Hosting ServicesEnjoy Quality Ones
Autoresponders Explained And Compared
Autoresponders Explained And Compared
How to Start an Online Business As a Single Mom
How to Start an Online Business As a Single Mom
Affiliate Business or Affiliate Marketing?
Affiliate Business or Affiliate Marketing?

Leave Your Reply

*