Religion as well as culture has always been an integral aspect of the Indian culture. No other tradition in the world can claim to have scriptures as ancient or numerous as Hinduism or even boast of having an unbroken tradition which has been faithfully preserved. With Hindu literature being the most extensive as well as ancient forms of writing, some of the ancient texts include the Upanishads, Vedas, the Epics- Ramayana and Mahabharat, the Puranas and the Bhagavad Gita. Hinduism boasts of being the oldest living religion in the world having diverse traditions.
It was only 15 years ago that different movie makers such as B.R. Chopra had moulded religion into blockbuster mega-drama where Indian TV was taken by storm. With Sanskar, a popular television channel that is dedicated to the Indian philosophy; it became easier for people of the world to know about the spiritual solidarity, religion, culture as well as dissemination of the vast and timeless knowledge of Sanatana Dharm. Religious shows came into existence right from the 1980's when popular Indian literary epic, Ramayana was created. A popular series of 20 episodes it was then followed by another Indian magnum opus, Mahabharata which had produced over 94 episodes.
Recently, various television channels have fast forwarded to the past to remake the legendary epics that were once existent many years ago. With a fresh set of actors as well theme of the show, the Mahabharat show has been produced by Siddharth Kumar Tewary's Swastik Production. The show which went on air on 16th September, 2013 is telecast from Monday to Friday in the 8.30 PM slot. Replacing the television show, Ek hazaaron mein meri behna hai this show will have be a fixed half an hour show that consists of a fixed 128 episodes.
So why telecast Mahabharata again?
Although this legendary epic has been told and retold several times before the current generation (consisting of under twenty-fives) are unaware of the complexity as well as enormity of the story. These people have not grown up watching these shows and in today's busy times it is also hard to keep in sync with the past legendary stories. In an attempt to re-learn the saga and history of the Mahabharata has been remade from Lord Krishna's viewpoint. This is unlike the classic retelling of the story through the eyes of samay/time.
A show which has been in the making for three years, allot of research has been put in to create a show that is appealing to the young audience. From creative inputs to better dialogues, the show is expected to keep up to match with the sophisticated technology of today's times.
Featuring actors such as Saurabh Raj Jain as Lord Krishna, Shaheer Sheikh as Arjuna, Aham Sharma as Karna and Pooja Sharma as Draupadi the show presents the story of the throne of Hatinapura, which was the kingdom that was ruled by the Kuru clan.
The show, which is being telecast on a week day slot at prime time instead of the already tried and tested Sunday morning slot is one of the biggest gambles as small town viewers may just watch this show at its 8.30 PM slot.
Already allot has been done to promote the show. From uploads on YouTube, promotions through mobile (through a high engagement application which will allow people to not only listen to Mahabharat shlokas; but also pose with different weapons and jewellery from the show, take part in daily contests and even go through the entire family tree of the Mahabharat characters.
Already character centric TVC's have been created for Draupadi, Shakuni, Krishna and Arjun characters.
It was only 15 years ago that different movie makers such as B.R. Chopra had moulded religion into blockbuster mega-drama where Indian TV was taken by storm. With Sanskar, a popular television channel that is dedicated to the Indian philosophy; it became easier for people of the world to know about the spiritual solidarity, religion, culture as well as dissemination of the vast and timeless knowledge of Sanatana Dharm. Religious shows came into existence right from the 1980's when popular Indian literary epic, Ramayana was created. A popular series of 20 episodes it was then followed by another Indian magnum opus, Mahabharata which had produced over 94 episodes.
Recently, various television channels have fast forwarded to the past to remake the legendary epics that were once existent many years ago. With a fresh set of actors as well theme of the show, the Mahabharat show has been produced by Siddharth Kumar Tewary's Swastik Production. The show which went on air on 16th September, 2013 is telecast from Monday to Friday in the 8.30 PM slot. Replacing the television show, Ek hazaaron mein meri behna hai this show will have be a fixed half an hour show that consists of a fixed 128 episodes.
So why telecast Mahabharata again?
Although this legendary epic has been told and retold several times before the current generation (consisting of under twenty-fives) are unaware of the complexity as well as enormity of the story. These people have not grown up watching these shows and in today's busy times it is also hard to keep in sync with the past legendary stories. In an attempt to re-learn the saga and history of the Mahabharata has been remade from Lord Krishna's viewpoint. This is unlike the classic retelling of the story through the eyes of samay/time.
A show which has been in the making for three years, allot of research has been put in to create a show that is appealing to the young audience. From creative inputs to better dialogues, the show is expected to keep up to match with the sophisticated technology of today's times.
Featuring actors such as Saurabh Raj Jain as Lord Krishna, Shaheer Sheikh as Arjuna, Aham Sharma as Karna and Pooja Sharma as Draupadi the show presents the story of the throne of Hatinapura, which was the kingdom that was ruled by the Kuru clan.
The show, which is being telecast on a week day slot at prime time instead of the already tried and tested Sunday morning slot is one of the biggest gambles as small town viewers may just watch this show at its 8.30 PM slot.
Already allot has been done to promote the show. From uploads on YouTube, promotions through mobile (through a high engagement application which will allow people to not only listen to Mahabharat shlokas; but also pose with different weapons and jewellery from the show, take part in daily contests and even go through the entire family tree of the Mahabharat characters.
Already character centric TVC's have been created for Draupadi, Shakuni, Krishna and Arjun characters.
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