It is often said by parents, stylists and fashion journalists and critics alike that one of the most difficult tasks faced by the modern parent, interested in both presentation and more importantly physical comfort and protection from the elements, lies in aligning these key concerns and somehow welding them together into specific items of clothing. This question is addressed through the extension of the parent range to include a specifically designed range of children's clothing from one of Europe's most established brands - Barbour Kids.
This process of evolution has now brought customers Barbour Kids, which takes simultaneous aim at style, durability and protective expertise to produce a truly value added product.

Items such as girls' shirts offer a subtle elegance that takes in traditional stylings emblematic of the label's history and image, making use of tartans and delicate patterning that is sure to hit the right notes across a range of ages, sizes and individual tastes.

Historically, brands have taken a narrow focused approach to children's clothing, underestimating the extent to which young minds are able to form their own sartorial tastes and to distinguish aesthetically between what they want to be seen in and what they don't. The emphasis has been overwhelmingly placed upon either functionality and durability, relegating style and fashion to the sidelines to the detriment of those wearing the item, or on fashion itself, often resulting in a somewhat lightweight product which is bereft of quality and in any case, subject to seasonal whims.

But designers whose experience, training and own sense of style allow them to mesh these two apparently opposed but in fact complementary aspects of clothing design, are gradually overcoming this gaping flaw in the market. A constant awareness of the feed through of wider fashion trends to markets aimed at younger but astute wearers is increasingly prevalent, and fashion houses and retail outlets alike are increasingly aware of the huge demand for products and creative ideas that can address this and incorporate it into exciting and innovative ideas.

This is the philosophy that is underpinning an increasing range of children's wear, with the very best examples sure to be rewarded by the market and set to dominate this area of couture for years to come. Fine finishes and exquisite linings, designed to impress peers as much as to provide high level protection from adverse British climes, are integral to the new generation of clothing typified by Barbour kids.