It is high time we realize the substantial impact creativity is going to have on the Internet and its working.
First things first, the online marketing space is all about creativity, but just how significant is creativity in this realm? Even if we assume creativity is the heart and soul of online marketing, are we still undermining its massive potential?
Let us have a Perspective:
How many times have you hit a web page that looked outdated and/or untidy and closed that tab on your browser almost immediately? Let's face it, in an average web-surfing spree, we come across more insipid websites than creative ones. Those that appeal to us or stay with us are usually the most well designed, tidy, and creative ones flush with relevant and shareable content.
Renewing the Lost Trait
Creativity was always a native human characteristic. From the discovery of fire to the invention of a camera, we always had immense creative energy bubbling inside us. Somewhere between conquering territories and industrializing nations, that trait took a backseat. With a more fertile ground to practice that trait available now, creativity is making a comeback and how!
The online space is a playground for creativity. You can exercise your right brain to the fullest here. A general look at online marketing campaigns over the last three years will tell you; this is where the most creative effort is being put in. The envelope is being pushed and innovations are being encouraged. Creativity has always been important for marketing success, but it has assumed an even bigger role as the arsenal has shifted online since there are so many tools at hand to execute ideas that seemed impossible before.
The Creativity-World Wide Web Symbiosis
Creativity seeped into the online space early on with flash based websites and perky 'gif's. The online world moved onto to subtle creativity in the design department as flat designs took over, and sounds and animations took a backseat. Goudy and blocky went out of the window, and the focus on sleek, tidy, and attractive designs amplified manifold. This is where MODERN creativity found a crack in the door and unleashed itself.
Digital marketing efforts are now largely concentrated around rich content. Content that sounds human seems human. To make certain content work on Social Media requires it to be a potion of little bit of everything - emotion, intellectuality, and humor. Most of the content you see going viral these days has those three qualities imbibed in its disposition. This is because when an individual is sharing your content on social media, he is basically showing off his intellectuality to understand the content, emotional connect with the content, and his ability to decipher the humor in the content. No need to emphasize, the content needs to be presented well. There's a reason why infographics seem to be a fad - they collect content on a single sheet, they are lovely to look at, and they make you look 'cool' when you share them across platforms. Morever, infographics seem to be the single best way of visualizing data right now without running into pages and pages of text and confusing consumers.
Digital marketing today stands at the crossroads of shedding its old 'intrusive ads' image and take on a new 'branded content' avatar. There was a time when the Internet changed creativity; its time to let our creativity change the Internet forever.
First things first, the online marketing space is all about creativity, but just how significant is creativity in this realm? Even if we assume creativity is the heart and soul of online marketing, are we still undermining its massive potential?
Let us have a Perspective:
How many times have you hit a web page that looked outdated and/or untidy and closed that tab on your browser almost immediately? Let's face it, in an average web-surfing spree, we come across more insipid websites than creative ones. Those that appeal to us or stay with us are usually the most well designed, tidy, and creative ones flush with relevant and shareable content.
Renewing the Lost Trait
Creativity was always a native human characteristic. From the discovery of fire to the invention of a camera, we always had immense creative energy bubbling inside us. Somewhere between conquering territories and industrializing nations, that trait took a backseat. With a more fertile ground to practice that trait available now, creativity is making a comeback and how!
The online space is a playground for creativity. You can exercise your right brain to the fullest here. A general look at online marketing campaigns over the last three years will tell you; this is where the most creative effort is being put in. The envelope is being pushed and innovations are being encouraged. Creativity has always been important for marketing success, but it has assumed an even bigger role as the arsenal has shifted online since there are so many tools at hand to execute ideas that seemed impossible before.
The Creativity-World Wide Web Symbiosis
Creativity seeped into the online space early on with flash based websites and perky 'gif's. The online world moved onto to subtle creativity in the design department as flat designs took over, and sounds and animations took a backseat. Goudy and blocky went out of the window, and the focus on sleek, tidy, and attractive designs amplified manifold. This is where MODERN creativity found a crack in the door and unleashed itself.
Digital marketing efforts are now largely concentrated around rich content. Content that sounds human seems human. To make certain content work on Social Media requires it to be a potion of little bit of everything - emotion, intellectuality, and humor. Most of the content you see going viral these days has those three qualities imbibed in its disposition. This is because when an individual is sharing your content on social media, he is basically showing off his intellectuality to understand the content, emotional connect with the content, and his ability to decipher the humor in the content. No need to emphasize, the content needs to be presented well. There's a reason why infographics seem to be a fad - they collect content on a single sheet, they are lovely to look at, and they make you look 'cool' when you share them across platforms. Morever, infographics seem to be the single best way of visualizing data right now without running into pages and pages of text and confusing consumers.
Digital marketing today stands at the crossroads of shedding its old 'intrusive ads' image and take on a new 'branded content' avatar. There was a time when the Internet changed creativity; its time to let our creativity change the Internet forever.
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