Just about everyone in the Online marketing field know that backlink building really can make or break their Internet business. Time was that individuals used to trade links with other websites as a way to build up the amount of backlinks they had. Now that so much has changed within search engines like Google the question becomes, is it still truly worth all the difficulty? If you want to learn if it is still a very good practice, keep reading and you'll learn the answer.
Let me get started with by explaining exactly what a backlink is, a backlink is a website link that is on one website which points to another website. The major search engines look at these types of links as a sort of vote for your site. So basically the more backlinks you have pointing to your website the higher your website will rank in the major search engines. But one thing you need to remember is that every link that is made has a different benefit in the search engine eyes. If you have a link on a link page of a Internet site that has a page rank of 5 you will find that the link will be really worth more if it was in fact on the home page. Almost all of the value of the backlink comes from the page rank that the backlink is on and not the home page, page rank.
When men and women trade backlinks with other sites normally those other websites have a different page on their site where they place the link for your website. So you aren't getting the same results from that backlink, that you would from the home page of that website. Also these link web pages can end up with 100s or even 1000s of other links pointing to some other sites. Google does not like to discover this sort of thing so obviously these links are not really counted.
One more thing you may or may not have heard is that Google does not give the same authority to links that are exchanged as they do to one way backlinks. A one way link is when you've got a link on another Internet site but you don't link back to that website. Google wants to see one way links and they will in addition reward your website when they see these types of links. You can even hurt your rankings if you end up trading links with websites that have a bad reputation with Google. That is not what you are trying to do, but it can happen when you trade backlinks.
The only time trading backlinks can provide advantages for you is when the page where your link is has a very good page rank and a large amount of visitors. There is always the danger that Google won't even index a deep page that has lots of links on it, so if your link ends up there, it is useless. The issue is that most websites that trade backlinks actually have a links page that doesn't get indexed. There are a lot of ways to get backlinks for your Internet site and when you can develop high quality one way links, they will generally beat out link exchanges each and every time.
Let me get started with by explaining exactly what a backlink is, a backlink is a website link that is on one website which points to another website. The major search engines look at these types of links as a sort of vote for your site. So basically the more backlinks you have pointing to your website the higher your website will rank in the major search engines. But one thing you need to remember is that every link that is made has a different benefit in the search engine eyes. If you have a link on a link page of a Internet site that has a page rank of 5 you will find that the link will be really worth more if it was in fact on the home page. Almost all of the value of the backlink comes from the page rank that the backlink is on and not the home page, page rank.
When men and women trade backlinks with other sites normally those other websites have a different page on their site where they place the link for your website. So you aren't getting the same results from that backlink, that you would from the home page of that website. Also these link web pages can end up with 100s or even 1000s of other links pointing to some other sites. Google does not like to discover this sort of thing so obviously these links are not really counted.
One more thing you may or may not have heard is that Google does not give the same authority to links that are exchanged as they do to one way backlinks. A one way link is when you've got a link on another Internet site but you don't link back to that website. Google wants to see one way links and they will in addition reward your website when they see these types of links. You can even hurt your rankings if you end up trading links with websites that have a bad reputation with Google. That is not what you are trying to do, but it can happen when you trade backlinks.
The only time trading backlinks can provide advantages for you is when the page where your link is has a very good page rank and a large amount of visitors. There is always the danger that Google won't even index a deep page that has lots of links on it, so if your link ends up there, it is useless. The issue is that most websites that trade backlinks actually have a links page that doesn't get indexed. There are a lot of ways to get backlinks for your Internet site and when you can develop high quality one way links, they will generally beat out link exchanges each and every time.
SHARE
