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SEO Produces Higher Google Ranking

SEO is an important aspect of a digital marketing strategy, but it is often forgotten about when building a marketing plan. What some Utah companies do not realize is that a good SEO strategy will attract the kind of traffic that has intent to buy product.

 

Google is the number one search engine used by potential customers whether they are searching from a mobile device or desktop. Utah companies need to make every effort to utilize their SEO potential and optimize their website. The difference between the company showing up on the first page of a web search or the second page could add up to thousands of dollars in profit.

 

Chitika, an online ad network, recently released a study proving just how crucial it is for a site to appear on the first page of web search results. The study findings reaffirmed the important of SEO efforts.

 

According to the study, sites that appear on the first page of Google search results receive a whopping 91.5 percent of traffic from a search page. Sites that show up on page two only receive 4.8 percent. The numbers don't lie, SEO can make or break a company's digital marketing success.

 

The first page of Google's search results are not the only factor bringing traffic to sites. The search ranking within that first page is also significant. In a Slingshot SEO study, the sites in the number one position received an average of 18 times as many clicks as the site that was the tenth search result. As a general rule, the higher the ranking is for a website, the more likely they are to receive traffic.

 

Utah companies can maximize their SEO presence by making sure their website is has engaging content. Content should be relevant, unique, and deep. Search engines are looking for quality content. Having additional content on your site will help target customers with segmented keywords.

 

The factors that search engines take into account when determining ranks are always evolving. To stay on top of the latest search trends and algorithm updates, it is a good idea to seek help from an agency that has SEO experience and can provide that quality content you need.

 

Having a quality SEO strategy will ensure that potential customers in Utah see your company. The high quality content you use on your website, the higher your site will ranked in a web search. The more traffic on our website, the more money in the bank. 
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