- 1). Acquire appropriate training for the product or service that you will be distributing. Operating an outlet from your home essentially means that you are in the Internet network business, distributing certain products or services. If you are not affiliated to any central company whose products you are marketing, you still need to understand the intricacies of your own product or service. This will help you in successful marketing and lead generation.
- 2). Set up a simple sales and marketing system that will help you generate leads effectively and sell more products. Start by putting up a website that will give you an Internet presence and expose your products to a wide range of prospects. Unless you are technologically savvy, hire an experienced web designer to set up a site for you. Ensure that the site contains a landing page, or a lead-capture page, that will generate targeted leads for those who visit your site looking for the product/service being offered.
- 3). Create an effective email campaign that will manage your contacts, the sales process and correspondence between you and your customers. Outlook Express, which comes with the Microsoft Windows operating system, is an effective tool for managing contacts. To open an account with Outlook Express, you will need information about your email server, which can be obtained from your Internet service provider and information about your email account.
- 4). Put in place an auto-responder as part of your email campaign. An auto-responder enables you to automatically send out personalized email to your prospects and customers, communicate about products and services, and make follow-ups on questions, comments and the sales process. Consider investing in email-marketing software that allows you to better target your customers and directs them to your website.
- 5). Install a method of shipping or delivery of products. If you are affiliated with a central company whose products you are distributing, then shipping logistics and costs may be the company's prerogative. If your outlet is independent, then you should consider effective methods of delivering your products to your customers.
- 6). Plan to carry out a continuous online marketing campaign for your products. Use online marketing tools and mediums, such as social networking, the use of blogs and online videos that promote your product and to increase the sales volume.
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