If you thought that you will only face web design problems at the start of your online venture, you are sadly mistaken. Remember that a website is never complete. It changes with the times. It changes with the shift in trends. It changes to accommodate new features that your website users are crying out for. It changes.
But does it apply to all websites? What if you only have a two or three-page site? Does it make sense to update its design regularly? Or simply put, is there a need for you to even change a simple thing on it?
Let us look first at the reasons why there is a need for constant change in a website.
First off, there's something called A/B testing. Simply put, you will serve two versions of your website with minor differences. This is done to make sure that your site will be as user-friendly as possible and more importantly, perform better in terms of marketing. Sometimes you see features working in one version but most of the other well-performing features are on the other version. To make sure that your website will perform at its peak, you need to combine these features hence the need to change.
Say you decided to forego with the testing phase. It is still very hard to get everything right the first time. You might see better fonts or you might deem that the font your site is using is too small or too large. You may observe this by evaluating your website from a user's point of view. Or it can be the result of users sending you feedback. If there are plenty of people asking for certain feature, would you take the risk of alienating them by not accommodating their requests?
Things change easily online. Back in the days, MySpace is the hot thing. Now, it's Facebook and Twitter. Your site might have buttons to these sites linking to your company's accounts on said sites. What if another "big" thing comes up? Will you sit idly by as your competitors take advantage of that new "thing"?
Another reason why it is a good thing to roll out changes to your website every now and then is to avoid being stale. It does not necessarily mean that you have to change the layout and everything on your site. To keep it fresh, you only need to tweak a few things, make small changes with the colors, the font, and social media buttons. While not very important as opposed to the other reasons cited above, it is still a good way to show your visitors that you care about your site.
Considering all the reasons above, it makes sense to make regular changes to your site a priority, right?
But does it apply to all websites? What if you only have a two or three-page site? Does it make sense to update its design regularly? Or simply put, is there a need for you to even change a simple thing on it?
Let us look first at the reasons why there is a need for constant change in a website.
First off, there's something called A/B testing. Simply put, you will serve two versions of your website with minor differences. This is done to make sure that your site will be as user-friendly as possible and more importantly, perform better in terms of marketing. Sometimes you see features working in one version but most of the other well-performing features are on the other version. To make sure that your website will perform at its peak, you need to combine these features hence the need to change.
Say you decided to forego with the testing phase. It is still very hard to get everything right the first time. You might see better fonts or you might deem that the font your site is using is too small or too large. You may observe this by evaluating your website from a user's point of view. Or it can be the result of users sending you feedback. If there are plenty of people asking for certain feature, would you take the risk of alienating them by not accommodating their requests?
Things change easily online. Back in the days, MySpace is the hot thing. Now, it's Facebook and Twitter. Your site might have buttons to these sites linking to your company's accounts on said sites. What if another "big" thing comes up? Will you sit idly by as your competitors take advantage of that new "thing"?
Another reason why it is a good thing to roll out changes to your website every now and then is to avoid being stale. It does not necessarily mean that you have to change the layout and everything on your site. To keep it fresh, you only need to tweak a few things, make small changes with the colors, the font, and social media buttons. While not very important as opposed to the other reasons cited above, it is still a good way to show your visitors that you care about your site.
Considering all the reasons above, it makes sense to make regular changes to your site a priority, right?
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