Business & Finance Renting & Real Estate

Use a Professional Photographer for Your Listings

For many agents, the advent of digital cameras and computer imaging software have solved a number of difficulties involved with getting photos of listings on the Internet in a timely manner. However, state-of-the-art software cannot make up for the knowledge of someone who has made it their profession to create photographs that show off a home to its full potential. There are tips and tricks of taking pictures that a professional has that will give your home the polished look it needs to shine in the listing. This will all go to show the buyer that the listing is worth buying.

First, professional real estate photographers have knowledge of how to take good pictures. They know what angles will make a small room look larger than it really is. They know approaches that will focus on the positive features of the home. They know how to manipulate lights and shadows so that the room looks neither too dark nor too bright. 

Professional photographers have professional equipment that has all the bells and whistles. They have stands so that their photos aren't blurry. They have intricate focusing capabilities on their camera(s) that makes pictures look like a window that the buyer is looking through. They have lighting that can make up for a dark day or poor interior lighting. This is the kind of thing that you need - the kind of equipment that produces photos that make a nice home look good enough to investigate in person.

Staging is another aspect to home selling that a professional photographer can help you with. Many real estate photographers have a fine idea of what a room needs and doesn't need to make photos look their best. While you or the seller might have already decluttered and rearranged the remaining furniture in the room, sometimes a photographer can suggest accents that round out the appearance of the home. If you can stage your home to look good in photos, it will look good when people come for a walkthrough. 

Photos with a professional flair say to the buyer, "I care about this listing." When you show that you care about a home's appearance on the listing, you are showing the buyer that it is worth what your seller is charging. Too many home sales are compromised by the lack of good pictures that show that the agent and seller are serious about selling the home. Blurry pictures, pictures showing inappropriate items, pictures showing clutter and pictures that don't show the buyer why this is a great buy work against selling for the optimum price.

By using a professional real estate photographer, you are making sure that you have the best photos possible of the home you are trying to sell. Clear, crisp photographs that highlight the home's selling features give buyers a good idea of what the home is like and why they might want to buy it. Good pictures also show that the people involved in selling the home believe it worth the price.
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