- 1). Organize a cross-organizational team of people to select the theme. There should be representatives from different sectors within the organization. If there is more than one physical location, especially with franchisees, national companies, etc., there should be representation from several different sites.
- 2). Brainstorm potential topics. Keep in mind the company's mission statement, values, goals and current issues. Think about how to make the topic fit for your business specifically. Leadership or change are common themes. Consider how can you make such motherhood themes more relevant to the needs of your organization.
- 3). Refine the list to a few key theme suggestions. Think about keynote speakers, workshops and breakout sessions to see if one theme fits better than others.
- 4
Your keynote speaker can help you draft a strong theme for your business conference.Jupiterimages/Goodshoot/Getty Images
Connect with your keynote speaker. She may have ideas to help you make you theme more interesting and exciting. - 5). Build your theme into all activities and materials. This includes promotion, hand-outs, prizes, gifts for speakers and conference kits. If you have a green theme, for example, you could give out water bottles. If you're focusing on team work, your prizes could include group rewards.
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