As the economy begins to show signs of promise, the housing market will begin to pick up.
It is the sure sign that a recovery is on the way.
Many estate agents have had to down size in the recession, but as the green shoots of recovery begin, many of these businesses will be thinking of ways to capitalise on the forthcoming boom.
One of the main ways that estate agents use to advertise their services and their houses-for-sale is on the internet.
A website has become an important asset - if not the most important, depending on the way they do business.
In this article we'll look at what makes good property website design.
Any well established estate agents needs a good logo, and if they do not have a good one - they need to get one.
On the website this will tie in with the logo as seen in the high street agencies.
It should give an impression of sobriety and of modernity.
But this is true of the entire site too - it must be extremely well designed in order to put people's minds at rest.
Estate agents deal with huge amounts of money and hugely expensive real estate - and so they must present a conservative-yet-forward looking image to its customers and potential customers.
In terms of who useful the site is, the search function must be of the highest quality.
It is not worth trying to save money on this aspect - you should make sure the best programmers you can find are creating the best search facility possible.
Every variable must be searchable - from the number of bedrooms to how many toilets a house has; ideally it will also have the ability to search for nearby schools and other amenities.
People, even those searching for major purchases such as houses, do have short attention spans - and so if your search function does not perform quickly and effectively, then you could lose people very quickly.
Another important aspect of good property website design is SEO.
This is of course crucial as regards getting people to find you and the houses you are trying to sell.
If you are unfamiliar with current SEO techniques, or do not have the time to carry it out, then you might want to consider hiring an experienced SEO company to boost your rankings in popular search engines such as Bing and Google.
These are just some of the factors to consider when you are considering property website design.
It is the sure sign that a recovery is on the way.
Many estate agents have had to down size in the recession, but as the green shoots of recovery begin, many of these businesses will be thinking of ways to capitalise on the forthcoming boom.
One of the main ways that estate agents use to advertise their services and their houses-for-sale is on the internet.
A website has become an important asset - if not the most important, depending on the way they do business.
In this article we'll look at what makes good property website design.
Any well established estate agents needs a good logo, and if they do not have a good one - they need to get one.
On the website this will tie in with the logo as seen in the high street agencies.
It should give an impression of sobriety and of modernity.
But this is true of the entire site too - it must be extremely well designed in order to put people's minds at rest.
Estate agents deal with huge amounts of money and hugely expensive real estate - and so they must present a conservative-yet-forward looking image to its customers and potential customers.
In terms of who useful the site is, the search function must be of the highest quality.
It is not worth trying to save money on this aspect - you should make sure the best programmers you can find are creating the best search facility possible.
Every variable must be searchable - from the number of bedrooms to how many toilets a house has; ideally it will also have the ability to search for nearby schools and other amenities.
People, even those searching for major purchases such as houses, do have short attention spans - and so if your search function does not perform quickly and effectively, then you could lose people very quickly.
Another important aspect of good property website design is SEO.
This is of course crucial as regards getting people to find you and the houses you are trying to sell.
If you are unfamiliar with current SEO techniques, or do not have the time to carry it out, then you might want to consider hiring an experienced SEO company to boost your rankings in popular search engines such as Bing and Google.
These are just some of the factors to consider when you are considering property website design.
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