Business & Finance Electronic Commerce

A Focused Approach to Affiliate Marketing

Affiliate marketing is not as difficult as you may think.
If you put in reasonable effort, you are almost assured of making money on the internet.
It's not get rich quick, you have to build your websites, email lists, article submissions, etc.
patiently and methodically, but it is doable.
Prospects are one thing.
You need to convert them into customers, but once they become customers you have to follow up with them on a consistent basis.
If you've sold them a decent product at a decent price, you will have built a trusted relationship.
Do NOT throw it away.
Keep your customers informed about your business on a regular basis.
Not every day, you don't need to clog their email boxes, but you can safely send them an email every week or two.
Tell them about new products.
When you write helpful articles, send them along so your customers can benefit from the information.
After all, it is the information superhighway.
So...
Once, you set up a web page, or group of pages, about your product, you will need to advertise it.
And the best place to do that is your list of valuable customers.
In fact, your customer list is your most valuable asset.
Much more valuable than your prospect list.
Oh, you do want to keep the prospect list growing with new bonuses, offers, articles, and anything else you can think of.
After all, that's where lots of new customers will come from.
However, once they have purchased a product, you know that they are sincerely interested in the types of things you are offering.
Also, assuming you have provided a good value, you will already have built a level of trust.
Most affiliate programs I've seen throws the link out on a website and hopes someone will stop by and buy something.
This is a waste of time and effort.
Every sale you get in this way could be increased ten fold if instead you focus on directing your traffic and building your list.
Successful affiliates know how to create long-term income.
They follow their prospects up with new ideas and programs.
They weave their sales with good information the reader wants to see.
They provide real value and content, which compels the customer to stick around.
Remember, as long as they are on your list you get another crack at their credit card.
The average conversion rate on the internet is less than 2%.
If you work at building your list properly, by giving away a free bonus, or offer, and send autoresponder messages and email broadcasts to your prospects, 25% of opt-in prospects will eventually buy.
Teach them, work with them, and help them grow.
Your increased sales will more than justify the effort.
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Affiliate Business or Affiliate Marketing?
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