Now that Google has added image extensions to its popular AdWords program, it is important that marketers learn to distinguish between the excellent photos that will be approved by Google (and increase conversions) from the so-so (or maybe even downright awful) photos that won't even make it to the advertisement.
Everyone knows how powerful an image can be.
A striking image jumps out at viewers much faster than intriguing copy and if you choose the right images on Google AdWords image extensions, you can both increase your traffic and strengthen your conversion rate.
Although Google allows marketers to choose their own images, they must approve every one before they're allowed onto the search engine.
So with all that in mind, let's take a look at which images are likely to get a thumbs up and which will receive a thumbs down on Google AdWords image extensions.
First, it's important to remember that Google is hoping these images will be reminiscent of advertising images in magazines and on billboards.
They should have an editorial feel, not the direct bluntless of a product shot (head-on, surrounded by white space).
The images should not only be beautiful, but they should also add to the advertisement and to the viewer's experience of Google.
It may take some trial and error to figure out just what works, but here are some general guidelines to keep in mind: 1.
Remember to focus on keyword relevancy.
The keyword of your campaign should match the image, not simply relate to it (for example, one marketer's image of dresses was rejected because their keyword was "runways").
Because of this rule, you may want to create separate ad groups so that you can match keywords, images, and copy to one another.
2.
Avoid white space.
Only one of the three images in your advertisement is allowed to have white space.
Google's general rule is that you should fill as much as the allowed space as possible.
3.
The images should be high quality.
That means high-resolution, preferred image size 640px by 360px, and 16:9 is the only ratio allowed.
No exceptions! 4.
Don't get too fancy because only standard images are allowed.
This means no animation, gifs, overlays, or logos will be accepted (unless the logo is a part of the product).
5.
Finally, the images should be available and visible on the client's website.
By using these tips and tricks, you can ensure that your images will be allowed and approved onto Google AdWords image extensions.
Everyone knows how powerful an image can be.
A striking image jumps out at viewers much faster than intriguing copy and if you choose the right images on Google AdWords image extensions, you can both increase your traffic and strengthen your conversion rate.
Although Google allows marketers to choose their own images, they must approve every one before they're allowed onto the search engine.
So with all that in mind, let's take a look at which images are likely to get a thumbs up and which will receive a thumbs down on Google AdWords image extensions.
First, it's important to remember that Google is hoping these images will be reminiscent of advertising images in magazines and on billboards.
They should have an editorial feel, not the direct bluntless of a product shot (head-on, surrounded by white space).
The images should not only be beautiful, but they should also add to the advertisement and to the viewer's experience of Google.
It may take some trial and error to figure out just what works, but here are some general guidelines to keep in mind: 1.
Remember to focus on keyword relevancy.
The keyword of your campaign should match the image, not simply relate to it (for example, one marketer's image of dresses was rejected because their keyword was "runways").
Because of this rule, you may want to create separate ad groups so that you can match keywords, images, and copy to one another.
2.
Avoid white space.
Only one of the three images in your advertisement is allowed to have white space.
Google's general rule is that you should fill as much as the allowed space as possible.
3.
The images should be high quality.
That means high-resolution, preferred image size 640px by 360px, and 16:9 is the only ratio allowed.
No exceptions! 4.
Don't get too fancy because only standard images are allowed.
This means no animation, gifs, overlays, or logos will be accepted (unless the logo is a part of the product).
5.
Finally, the images should be available and visible on the client's website.
By using these tips and tricks, you can ensure that your images will be allowed and approved onto Google AdWords image extensions.
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