Business & Finance Electronic Commerce

LinkedIn Polling: Lessons Learnt

The LinkedIn Polls application is a great tool I tested recently as an experiment for our new client Foresite, a fantastic digital agency.
How does it work? • Log onto your LinkedIn account as normal • Select the 'More' option (on the left of the search function), which will highlight a drop down menu • Click 'Polls' • Select the 'Create a Poll' button • Work your way through the instructions What's its purpose? This requires a bit of pro-active thinking as the options are pretty extensive.
Here's a quick overview though: •To create an interesting news angle backed up by an illuminating statistic •To find out more about a new market for a new product or service launch •To appreciate a particular trend What edge do LinkedIn polls have on commissioned research? •It's cost effective - it cost me $1.
50 per answer, plus I was able to specify the number of answers I wanted returned - so in total, I spent $150 on a concrete survey question (in comparison, it cost approximately £200 for a simple yes/ no response from the same number with YouGove, Vanson Bourne and Omniboss, so clearly a cheaper option).
•It offers targeted demographics, which can be specified geographically, by industry, profession and even job title.
For example, UK technology based marketing directors and business owners.
•This did actually deliver responses, I had over 100 answers in 4 days - how I don't know, another reason I'm annoyed that I didn't think of LinkedIn in the first place!.
The ease of setting the parameters, then sitting back and waiting for the results to come in is a much brighter prospect than approaching people on the street.
•The data is categorised and analysed by the polling function, saving the manual trawl through Excel this normally requires •Results can then easily be grouped by age, gender, position, and company size.
The downside •The way the function is presented visually is a little puzzling - you might also find it difficult to survey those outside of your own network or the US of A - you are able to go outside of this, but it's not obvious by any means •It took a few attempts to be able to categorise and break down the responses, but I go there eventually.
How did it turn out? Over 30 hits, along with linkbacks to Foresite's website, so all in all, a good piece of PR: http://tinyurl.
com/37brtps
Scores on the doors: 8 out of 10
SHARE
RELATED POSTS on "Business & Finance"
Did You Know That You Can Make Money Online Marketing Only One Merchant's Affiliate Program?
Did You Know That You Can Make Money Online Marketing Only One Merchant's Affiliate Program?
Creating A Website Development Agreement
Creating A Website Development Agreement
Hide My IP Address - Two Easy Techniques To Surf The Web Anonymously
Hide My IP Address - Two Easy Techniques To Surf The Web Anonymously
Profitable Traffic Building - 7 Ways to Make Money With Traffic Building
Profitable Traffic Building - 7 Ways to Make Money With Traffic Building
Improving Your Visibility On The Internet
Improving Your Visibility On The Internet
Opencart Template-user Friendly Solution For All Ecommerce Websites
Opencart Template-user Friendly Solution For All Ecommerce Websites
How To Obtain Opportunity Seeker Leads Effectively
How To Obtain Opportunity Seeker Leads Effectively
How To Build Traffic - Both Free And Paid
How To Build Traffic - Both Free And Paid
What Can Website Design Companies Do For My Small Business?
What Can Website Design Companies Do For My Small Business?
Where Can You Get Mlm Business Leads
Where Can You Get Mlm Business Leads
Clueless in Starting an Online Business? Read This
Clueless in Starting an Online Business? Read This
Optimizing Web Design Concepts
Optimizing Web Design Concepts
Affiliate Marketing - Newbie Basics
Affiliate Marketing - Newbie Basics
How to Start Making Money Online - One Easy Suggestion
How to Start Making Money Online - One Easy Suggestion
Making Money With Affiliate Programs
Making Money With Affiliate Programs
How To Get FREE Traffic Agents
How To Get FREE Traffic Agents
Make Use Of Cheap Web Hosting ServicesEnjoy Quality Ones
Make Use Of Cheap Web Hosting ServicesEnjoy Quality Ones
Autoresponders Explained And Compared
Autoresponders Explained And Compared
How to Start an Online Business As a Single Mom
How to Start an Online Business As a Single Mom
Affiliate Business or Affiliate Marketing?
Affiliate Business or Affiliate Marketing?

Leave Your Reply

*