Did you know that 40% of an apps revenue comes from the in-app purchases? IT'S TRUE! And that's an amazing figure.
So when developing an app, especially a game, you need to make sure to optimise your app for the best use of in-app purchases.
"However, be careful, because this is where mobile app developers fall down...
" Greed is an interesting thing, and in-app purchases can be like Kryptonite for a mobile app developer.
If you don't know what 'in-app purchases' are then read this post on the way mobile app developers make big money from apps.
Have you ever come across those apps where you have to spend money to buy gems? And you use the gems to buy things or make time move faster as if though by magic...
"How frustrating is that?" My partner was playing an iOS game the other day and she was flabbergasted (do people still use that word?) at the whole concept that she had to wait for 9 hours before she could make another move.
And I mean truly shocked.
She's new to the whole 'mobile app development' game but at least it gauges a good general reaction.
So it's pretty obvious the kind of reactions that mobile app developers are receiving from their users.
Don't believe me? Take a look at an app called Agent Dash.
This app had a more or less flawless track-record until they brought out the upgrade which pushed the in-app purchases TO THE MAX! Their ratings dropped by an entire star which after having had over a million downloads, is pretty staggering.
"The REAL way to use In-App Purchases...
" I play a lot of games myself, and I will literally turn off and delete a game that asks me to buy stuff.
If it's in my face then I get over it real quick.
So the way to sell someone like me, and it's the same with the general public, is to use the silent-salesman technique...
Simply let users know that there are upgrades, gems, etc.
are available, but don't push it up in front of them or make in-app purchases compulsory.
And yes it may cost you a little in the beginning but in the long-run you will benefit greatly.
You see, users are more likely to share an app on social media and with their friends if they get a good vibe from it.
There's also a much higher chance that they'll come back to play it again, and again.
"The benefit long-term is incredible.
You'll get better ratings and it puts a good colour on your brand.
" Things like In-App Purchases and Push Notifications get abused in mobile app development, and app developers are finally getting smarter at using them appropriately.
So when developing an app, especially a game, you need to make sure to optimise your app for the best use of in-app purchases.
"However, be careful, because this is where mobile app developers fall down...
" Greed is an interesting thing, and in-app purchases can be like Kryptonite for a mobile app developer.
If you don't know what 'in-app purchases' are then read this post on the way mobile app developers make big money from apps.
Have you ever come across those apps where you have to spend money to buy gems? And you use the gems to buy things or make time move faster as if though by magic...
"How frustrating is that?" My partner was playing an iOS game the other day and she was flabbergasted (do people still use that word?) at the whole concept that she had to wait for 9 hours before she could make another move.
And I mean truly shocked.
She's new to the whole 'mobile app development' game but at least it gauges a good general reaction.
So it's pretty obvious the kind of reactions that mobile app developers are receiving from their users.
Don't believe me? Take a look at an app called Agent Dash.
This app had a more or less flawless track-record until they brought out the upgrade which pushed the in-app purchases TO THE MAX! Their ratings dropped by an entire star which after having had over a million downloads, is pretty staggering.
"The REAL way to use In-App Purchases...
" I play a lot of games myself, and I will literally turn off and delete a game that asks me to buy stuff.
If it's in my face then I get over it real quick.
So the way to sell someone like me, and it's the same with the general public, is to use the silent-salesman technique...
Simply let users know that there are upgrades, gems, etc.
are available, but don't push it up in front of them or make in-app purchases compulsory.
And yes it may cost you a little in the beginning but in the long-run you will benefit greatly.
You see, users are more likely to share an app on social media and with their friends if they get a good vibe from it.
There's also a much higher chance that they'll come back to play it again, and again.
"The benefit long-term is incredible.
You'll get better ratings and it puts a good colour on your brand.
" Things like In-App Purchases and Push Notifications get abused in mobile app development, and app developers are finally getting smarter at using them appropriately.
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