How Are Your Current Marketing Campaigns Doing?

• It is important to get a feel for the company's current and past marketing campaigns and strategies. This gives you an idea of whether you have experience with or ideas about additional campaign strategies, and it also provides you with background information on the overall marketing plan of the company. Ask about the success of the current campaigns, and use the topic to give examples of how your previous marketing experiences can contribute to the company's current projects.
  
  

What Marketing Tools Are Available?

• Ask about what tools the company uses to implement marketing strategies. For example, do they utilize email marketing campaigns, and if so, what email marketing services or vendors do they use? Ask about various design or web content creation software that is available as well. Also, find out about any direct marketing or print advertising they have done. If the company uses radio or TV ads, find out what kind of audio visual or media equipment they have. If you are familiar with any of the tools mentioned, indicate that you have worked with them before and that you are comfortable using them. If not, you can say how you have worked with other tools in the past but are comfortable learning new skills, or recommending new tools that have helped you succeed in your experience.
  
  

What is My Primary Marketing Role?

• Ask this question to determine exactly what role you will play in the company, such as campaign manager, product branding developer, art director, graphic designer, etc. If the job title is known, ask about the details, such as the primary long- and short-term goals. Also, find out who you will report to and who you will work with regularly. You might even consider asking to meet the team of people you will work with to get a feel for whether you will be comfortable working closely with them.
  
  

How Do You Measure Marketing Campaign Success?

• Ask the person you are interviewing with about measuring the success of different marketing campaigns. Return on investment (ROI) is often an important factor. Companies want marketing campaigns to bring in more money than it cost to implement. However, there are other ways to measure marketing campaign success, such as increasing the customer base by a targeted percentage or generating publicity through press releases. You can even suggest effective campaign planning and measuring examples from your own experience, and give examples of how you have measured your own success in the past.