Marketing ideas for photographers don't always seem as obviousas taking photographs for many photographers.
Whether experienced or amateur,developing and implementing successful marketing ideas for photographerschallenges most photographers.
Too often, photographers that implement their marketingactivities are under the mistaken impression that "any" business marketing ideawill do.
Unfortunately, most of us photographers find out too late that just"any" business marketing idea won't do! There is a considerable amount of information availableabout small business marketing ideas - including a considerable amount of greatmarketing ideas and information about marketing photography.
Sometimes, theamount of information available is too overwhelming! Without oversimplifying the process, I want to offer somevery simple, but significant marketing "must-do's" that most photographers (aswell as most business people) do not fully understand.
Any successful small business marketing ideas, whether they're marketing ideas for photographers or artists, or pet shops, mustconsider at least the following three criteria:
We photographers know that plenty of people "want" to takepictures.
But, we don't always focus on 'why' they want to take pictures.
Wecan confuse ourselves by thinking that they want take a picture because we, thephotographers, are "so" precious and valuable.
Think about it! Let's useportraits.
The reasons that a professional woman would want to take a photo aremuch different from the reasons that a teen-age boy would want to take a photo.
Both are concerned at how they will look - but, for different reasons.
Thewoman would want to look attractive, wise and intelligent.
She wants her phototo convey professional and qualified credibility.
The teen would want to look popular, attractive and "hot" -to attract teen girls.
Still, an elderlycouple would want their photo to convey"tradition" and "family legacy.
" Any marketingideas for photographers must know where the "hungry" audience is (that is,people that want to have their pictures taken) and they must consider thespecific "whys" of their desires so that the photographer will know "exactly"why specific people want their photo taken.
Only when you consider "why" your specific audience wants tobe photographed can you begin to provide appropriate "benefits" to them.
Andonly when you deliver the "exact" benefits that they want will you besuccessful in your "stress" free marketing ideas.
Finally, marketing ideas for small businesses, photographyor otherwise, must consider 1.
) the need for an audience that wants to takepictures (that is "hungry"); 2.
) knowing "exactly" what (benefit) your specificaudience wants; and 3.
) deliver "exactly" what they want.
To better understand this concept, the same sales marketingidea would apply if instead of photography the product being marketed is toothpaste.
The benefits of the marketing ideas would include promising the teen boya "more attractive mouth" - whiter teeth - to attract hot dates.
The eldercouple probably would find that the price of the tooth paste is a benefit.
Theprofessional woman might find that the tooth paste's promise of continuallyfresh breath as a significant reason/benefit for purchasing the tooth paste.
McDonald's, Pepsi and Nike "do it" to us regularly andconsistently.
McDonald's has determined that we "deserve to smile today.
" Pepsiincludes us in the "in" generation.
And, Nike assures us that we can accomplishour greatest dreams if we just "do it!" The three mentioned marketers do what we photographers mustdo to be successful in our marketing ideas and activities - get inside the headof the audience.
For photographers, it isn't visualizing your customer's imagesin your photographs.
It is visualizing your customer's success (why they wantto take great photos).
Visualize your customer's desires successfully,constantly shoot quality photos and deliver "exactly" what they want, not whatyou want.
The beauty of this method is astounding - when you fullycommit your attention to your customer's wants and needs in lieu of your own,your needs automatically gets met.
Whether experienced or amateur,developing and implementing successful marketing ideas for photographerschallenges most photographers.
Too often, photographers that implement their marketingactivities are under the mistaken impression that "any" business marketing ideawill do.
Unfortunately, most of us photographers find out too late that just"any" business marketing idea won't do! There is a considerable amount of information availableabout small business marketing ideas - including a considerable amount of greatmarketing ideas and information about marketing photography.
Sometimes, theamount of information available is too overwhelming! Without oversimplifying the process, I want to offer somevery simple, but significant marketing "must-do's" that most photographers (aswell as most business people) do not fully understand.
Any successful small business marketing ideas, whether they're marketing ideas for photographers or artists, or pet shops, mustconsider at least the following three criteria:
- Need a hungry crowd/audience and their specific desires
- Know exactly what the hungry crowd/audience wants and "why"
- Give it to them
We photographers know that plenty of people "want" to takepictures.
But, we don't always focus on 'why' they want to take pictures.
Wecan confuse ourselves by thinking that they want take a picture because we, thephotographers, are "so" precious and valuable.
Think about it! Let's useportraits.
The reasons that a professional woman would want to take a photo aremuch different from the reasons that a teen-age boy would want to take a photo.
Both are concerned at how they will look - but, for different reasons.
Thewoman would want to look attractive, wise and intelligent.
She wants her phototo convey professional and qualified credibility.
The teen would want to look popular, attractive and "hot" -to attract teen girls.
Still, an elderlycouple would want their photo to convey"tradition" and "family legacy.
" Any marketingideas for photographers must know where the "hungry" audience is (that is,people that want to have their pictures taken) and they must consider thespecific "whys" of their desires so that the photographer will know "exactly"why specific people want their photo taken.
Only when you consider "why" your specific audience wants tobe photographed can you begin to provide appropriate "benefits" to them.
Andonly when you deliver the "exact" benefits that they want will you besuccessful in your "stress" free marketing ideas.
Finally, marketing ideas for small businesses, photographyor otherwise, must consider 1.
) the need for an audience that wants to takepictures (that is "hungry"); 2.
) knowing "exactly" what (benefit) your specificaudience wants; and 3.
) deliver "exactly" what they want.
To better understand this concept, the same sales marketingidea would apply if instead of photography the product being marketed is toothpaste.
The benefits of the marketing ideas would include promising the teen boya "more attractive mouth" - whiter teeth - to attract hot dates.
The eldercouple probably would find that the price of the tooth paste is a benefit.
Theprofessional woman might find that the tooth paste's promise of continuallyfresh breath as a significant reason/benefit for purchasing the tooth paste.
McDonald's, Pepsi and Nike "do it" to us regularly andconsistently.
McDonald's has determined that we "deserve to smile today.
" Pepsiincludes us in the "in" generation.
And, Nike assures us that we can accomplishour greatest dreams if we just "do it!" The three mentioned marketers do what we photographers mustdo to be successful in our marketing ideas and activities - get inside the headof the audience.
For photographers, it isn't visualizing your customer's imagesin your photographs.
It is visualizing your customer's success (why they wantto take great photos).
Visualize your customer's desires successfully,constantly shoot quality photos and deliver "exactly" what they want, not whatyou want.
The beauty of this method is astounding - when you fullycommit your attention to your customer's wants and needs in lieu of your own,your needs automatically gets met.
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