What Is the Average Salary for a Marketing Director of a Telemarketing Company?

Average Salary

Marketing directors at telemarketing firms represent approximately 1.1 percent of marketing directors. They work in one of two industries with slightly different average salaries. The most common industry for telemarketing firms is business-support services, in which marketing directors earn a mean $99,140 per year or $47.66 per hour. Only about a third of telemarketing firms are classified in the telephone call-center industry, paying their marketing directors $104,900 annually or $50.43 per hour in 2010 on average, according to the Bureau of Labor Statistics (BLS).

Marketing directors working for telemarketing firms made significantly less money than their counterparts in other industries. The most common role for marketing directors in 2010 was the management of companies and enterprises, with an average salary of $128,770 per year. Insurance carriers paid their marketing directors a little less at an average $120,630 per year. Software publishers paid marketing directors $136,370 per year on average, but it was the oil and gas extraction industry that paid the highest average at $164,790 per year, according to the BLS.

As with most professions, location matters in relation to salary. For example, marketing directors in New Hampshire in 2010 earned a mean $96,980 per year, while in nearby New Jersey, the average income was $143,340 annually. Marketing directors in California earned a mean $139,170 per year, but those in New York made the highest mean at $156,420 annually.

In 2010, the average income for marketing directors of all kinds was $122,720 per year or $59.00 per hour. This places marketing directors working for telemarketing companies in the second quartile or 25th to 50th percentile range of American marketing-director salaries that year, with at least half of the other industries paying more than telemarketing firms.