The New Era of Marketing You might have a really good product or a line of products that you can sell to others.
However, unless you have got a strong marketing backup, your product will never come to the limelight and, therefore, your sales will never accelerate.
And not only that, in this new era of extreme interactivity between businesses and consumers, even any established business should focus more on strengthening their marketing skills so that they can confidently compete with their industry peers.
Nowadays, marketing activities are not limited to media promotions or newspaper/magazine based advertisements any more, rather the range of activities has spread its domain and now includes a whole bunch of new marketing activities like email communication, lead generation, sales analysis, customer analytics, brand image development, web promotion or search engine optimization, social media marketing etc.
And in this new era, even a skilled marketing expert, or a team of experts, working in a marketing department can not cover all the aspects of current marketing activities.
Besides, nowadays a lot of internet based businesses have emerged that are owned by a single owner and they cannot possibly hire marketing personnel as fixed salaried employees.
Should you or should you not outsource your marketing department? In this ever-changing world, you need to be very careful in making the right decision for your business and so you would definitely be wondering whether you should go for outsourcing your marketing department or not.
In fact, several marketing functions have always been outsourced by businesses, but whether a business should put more marketing functionalities in the outsourcing domain is a quite critical decision to make.
There are several benefits that a firm can achieve through the outsourcing of its marketing activities: - Outsourcing enables a firm to focus more on the development of its core competencies like product development, idea generation and production etc.
A firm can have a dedicated marketing team to supervise the marketing activities conducted by the contracted outsourcing firm on their behalf.
Or else, the firm can also look for a complete marketing solution package from an outsourcing company.
- An outsourcing firm can always provide solutions from a different and improved perspective, as the marketing experts there are not biased in any way by the strengths or weaknesses of the company itself, and can make a bias free market positing and strategic analysis.
- If the marketing department is outsourced, along with a reduced rate for hiring marketing personnel for the department, the overhead costs of office space, computing systems etc.
are also reduced.
- The best part of outsourcing is that a firm can access a talent pool that it might not possibly access in any other way.
And since the outsourcing market is highly competitive, and is mainly ruled by the buyers, a firm can easily get reliable solutions from efficient and expert marketers at a very competitive rate.
However, unless you have got a strong marketing backup, your product will never come to the limelight and, therefore, your sales will never accelerate.
And not only that, in this new era of extreme interactivity between businesses and consumers, even any established business should focus more on strengthening their marketing skills so that they can confidently compete with their industry peers.
Nowadays, marketing activities are not limited to media promotions or newspaper/magazine based advertisements any more, rather the range of activities has spread its domain and now includes a whole bunch of new marketing activities like email communication, lead generation, sales analysis, customer analytics, brand image development, web promotion or search engine optimization, social media marketing etc.
And in this new era, even a skilled marketing expert, or a team of experts, working in a marketing department can not cover all the aspects of current marketing activities.
Besides, nowadays a lot of internet based businesses have emerged that are owned by a single owner and they cannot possibly hire marketing personnel as fixed salaried employees.
Should you or should you not outsource your marketing department? In this ever-changing world, you need to be very careful in making the right decision for your business and so you would definitely be wondering whether you should go for outsourcing your marketing department or not.
In fact, several marketing functions have always been outsourced by businesses, but whether a business should put more marketing functionalities in the outsourcing domain is a quite critical decision to make.
There are several benefits that a firm can achieve through the outsourcing of its marketing activities: - Outsourcing enables a firm to focus more on the development of its core competencies like product development, idea generation and production etc.
A firm can have a dedicated marketing team to supervise the marketing activities conducted by the contracted outsourcing firm on their behalf.
Or else, the firm can also look for a complete marketing solution package from an outsourcing company.
- An outsourcing firm can always provide solutions from a different and improved perspective, as the marketing experts there are not biased in any way by the strengths or weaknesses of the company itself, and can make a bias free market positing and strategic analysis.
- If the marketing department is outsourced, along with a reduced rate for hiring marketing personnel for the department, the overhead costs of office space, computing systems etc.
are also reduced.
- The best part of outsourcing is that a firm can access a talent pool that it might not possibly access in any other way.
And since the outsourcing market is highly competitive, and is mainly ruled by the buyers, a firm can easily get reliable solutions from efficient and expert marketers at a very competitive rate.
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