It took me some time before I realized that marketing was such an important part of my business and to be able to do it in a way that made me feel good and give my prospective clients a way to work with me that both of us felt excited about without any resistance on either side.
This was my first breakthrough with regard to marketing.
I've since gone on to actually love marketing though now I simply call it connecting because that's what it's all about really.
The three steps to more clients are: 1) Connect - with your clients, your colleagues, strangers even.
Connection is the source of marketing and nothing happens without making that first important connection.
If you want more of the right clients you need to speak to people who may be the right clients or may know of them.
2) Engage - You need to engage them in ways that are meaningful to them.
You need to have a system that keeps them engaged and interested in what you have to offer.
What is it that you have that they need to get them to the next level? How will you let them know about this? How often and in what way? 3) Make an offer - This is an area that many coaches and service professionals allow to fall through the cracks.
They have a prospective client ready to go to the next stage and then they either freeze or have nothing to offer.
An offer might be a weekly or monthly webinar, a free gift, anything in fact that you have 'on tap' to offer to anyone who is interested.
When you have reached step 3 and made your offer then it's simply a matter of following up,.
inviting your prospective client to have a conversation with you (strategy session, discovery session or give it a juicy name) and then asking for the business.
If you follow those 3 steps your marketing becomes very simple and doable and the next steps are organic rather than a struggle.
If marketing has been your least favourite thing to do, follow these simple steps and discover how much better you feel about it.
Of course mindset has a lot to do with how we approach anything, but that can be for another post.
For now, simply, connect, engage and make offers; what have you got to lose?
This was my first breakthrough with regard to marketing.
I've since gone on to actually love marketing though now I simply call it connecting because that's what it's all about really.
The three steps to more clients are: 1) Connect - with your clients, your colleagues, strangers even.
Connection is the source of marketing and nothing happens without making that first important connection.
If you want more of the right clients you need to speak to people who may be the right clients or may know of them.
2) Engage - You need to engage them in ways that are meaningful to them.
You need to have a system that keeps them engaged and interested in what you have to offer.
What is it that you have that they need to get them to the next level? How will you let them know about this? How often and in what way? 3) Make an offer - This is an area that many coaches and service professionals allow to fall through the cracks.
They have a prospective client ready to go to the next stage and then they either freeze or have nothing to offer.
An offer might be a weekly or monthly webinar, a free gift, anything in fact that you have 'on tap' to offer to anyone who is interested.
When you have reached step 3 and made your offer then it's simply a matter of following up,.
inviting your prospective client to have a conversation with you (strategy session, discovery session or give it a juicy name) and then asking for the business.
If you follow those 3 steps your marketing becomes very simple and doable and the next steps are organic rather than a struggle.
If marketing has been your least favourite thing to do, follow these simple steps and discover how much better you feel about it.
Of course mindset has a lot to do with how we approach anything, but that can be for another post.
For now, simply, connect, engage and make offers; what have you got to lose?
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